Position Title: Global Digital Marketing & Content Manager
Location: Remote
Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the setting.
Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.
Role Purpose:
The Digital Marketing Manager leads the planning, development, execution and measurement of Coats' global digital marketing strategy and content activity, translating business, company and brand priorities into audience-led strategies across our global website, LinkedIn,
search, content and performance measurement.
This is a strategic and hands-on role in a small but scrappy global Brand & Communications team. The role requires strong B2B marketing judgement, excellent written and verbal communication, content strategy and execution capability, end-to-end website ownership, performance insight and great stakeholder management.
The successful candidate must develop clear, strategic recommendations on our digital marketing approach, create and manage content, advise stakeholders with trust and credibility, and work closely with divisional marketing and commercial teams to translate customer needs, value propositions and business priorities into effective digital marketing programmes.
They use AI to do more and unlock new opportunities but still employ critical thinking across their work and do not accept AI ‘slop’ as final written work.
Principal A
📌 Global Digital Marketing (India)
🏢 Coats
📍 India