The Exchange Executive in a car showroom is responsible for evaluating customers’ old vehicles, coordinating exchange offers, and helping customers exchange their existing cars for new vehicles.
Roles and Responsibilities
1. Customer Handling
- Explain the vehicle exchange process to customers.
- Understand the customer’s requirements and budget.
- Explain exchange benefits, offers, and applicable discounts.
- Coordinate with the sales team to convert enquiries into bookings.
1. Old Vehicle Evaluation
- Inspect the customer’s existing vehicle.
- Check the vehicle’s condition, model, year, kilometres driven, and service history.
- Verify the vehicle’s documents, insurance, and registration certificate (RC).
- Coordinate with the used-car evaluator to determine the estimated resale value.
1. Exchange Valuation and Negotiation
- Obtain the vehicle valuation from the authorised evaluator or used-car team.
- Explain the estimated exchange value to the customer.
- Negotiate the exchange value according to dealership policy.
- Coordinate approvals for special exchange offers and discounts.
1. Documentation and Verification
- Collect the required vehicle documents.
- Verify ownership details and pending loan or hypothecation status.
- Coordinate transfer documents and other required formalities.
- Ensure all documentation follows dealership procedures and applicable legal requirements.
1. Coordination with Sales and Used-Car Teams
- Coordinate with new-car sales executives to finalise exchange deals.
- Work with the used-car department to arrange vehicle inspection and purchase.
- Coordinate with the finance team regarding outstanding vehicle loans.
- Ensure the exchange process is completed before or during new-vehicle delivery, as applicable.
1. Sales Target Achievement
- Generate exchange leads from showroom customers.
- Follow up with customers interested in exchanging their old cars.
- Achieve monthly exchange conversion and sales-support targets.
- Maintain daily records of vehicle evaluations, exchange bookings, and completed deals.