Role Summary

We are seeking a Subject Matter Expert (SME) to develop and maintain high-quality online course content for the Microsoft Professional Certificate in Data-Driven Product Marketing. The ideal candidate possesses deep expertise in product marketing, go-to-market strategies, customer research, product analytics, and AI-assisted workflows, combined with a genuine passion for teaching and dynamic on-camera instruction.

Roles & Responsibilities

- Discovery & Alignment: Validate Job Task Analysis (JTA) documents, Coursera In-Demand Topic (IDT) frameworks, and Program Architectures to ensure content directly aligns with industry requirements for product marketing roles.
- Content Development & AI Augmentation: Create comprehensive instructional materials including case studies, positioning frameworks, go-to-market briefs, and prompt workflows. Substantively enhance AI-generated drafts with first-hand product launch scenarios, feature adoption friction, and real practitioner context.
- Core Technical Instruction: Develop content across positioning, value messaging, competitor matrix development, win-loss analysis, product analytics in Power BI, user segment mapping, and Copilot prompt flows.
- Activity Testing & Lab Validation: Complete all learner activities end-to-end as a student across Microsoft 365 Copilot, Power BI, Excel, Teams, and market intelligence platforms to verify platform feasibility, UI accuracy, timing, and dataset integrity.
- Assessment Design & AI Audit: Design technical quizzes, positioning pitch critiques, and capstone projects. Formulate rubrics to evaluate launch strategy rigor, product telemetry analysis, and human-in-the-loop brand safety auditing for Copilot outputs.
- Multimedia & Video Production:



Appear on camera to lead instructional video modules and GTM walkthroughs, while building synthetic product usage datasets, messaging templates, and Copilot prompt libraries for student labs.
- Governance & Safeguards: Enforce strict data privacy rules, ensure all case studies rely on anonymized product telemetry, establish clear sales enablement protocols, and integrate Microsoft Responsible AI principles.
- Review, QA & Collaboration: Provide actionable in-line feedback and proposed fixes in shared documents, partnering closely with Instructional Designers, Technical SMEs, and production teams while upholding Microsoft brand and AI governance guidelines.

Qualifications & Experience

Required:

- 5–8 years of professional experience in Product Marketing, GTM Strategy, or Market Intelligence, including 3+ years leading B2B/B2C product launches.
- 2+ years of hands-on experience incorporating AI productivity tools (e.g., Microsoft 365 Copilot) into product marketing workflows.
- Demonstrated technical proficiency with Power BI, Excel, competitive research tools, and Microsoft Teams.
- Agile on-camera presentation capabilities to record instructional video modules with authentic conviction.
- Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or related field (8+ years of relevant domain leadership accepted in lieu).

Preferred:

- Master's degree (MBA or MS in Marketing/Data Analytics).
- Background in corporate training, university instruction, or creating educational public video content.

Certification (Required/Preferred)

- Pragmatic Institute / Product Marketing Alliance Certification (Preferred)
- Microsoft Certified: Power BI Data Analyst Associate (Preferred)

📌 Subject Matter Expert (SME) - Data-Driven Product Marketing (India)
🏢 LearningMate
📍 India