Role Summary

We are seeking a Subject Matter Expert (SME) to develop and maintain high-quality online course content for the Microsoft Professional Certificate in Market Research Analysis. The ideal candidate possesses deep expertise in market research methods, quantitative and qualitative data analysis, consumer insights, competitive intelligence, and AI-assisted analytics, combined with a genuine passion for teaching and agile on-camera instruction.

Roles & Responsibilities

- Discovery & Alignment: Validate Job Task Analysis (JTA) documents, Coursera In-Demand Topic (IDT) frameworks, and Program Architectures to ensure content directly aligns with industry standards for market research analyst roles.
- Content Development & AI Augmentation: Create comprehensive instructional materials including case studies, survey frameworks, research briefs, and prompt workflows. Substantively enhance AI-generated drafts with first-hand research scenarios, sampling constraints, statistical trade-offs, and real practitioner context.
- Core Technical Instruction: Develop content across survey design, focus group analysis, statistical hypothesis testing, conjoint analysis, market sizing, sentiment analysis in Power BI, consumer cohort mapping, and Copilot prompt flows.
- Activity Testing & Lab Validation: Complete all learner activities end-to-end as a student across Microsoft 365 Copilot, Power BI, Excel, Teams, and survey analytics tools to verify platform feasibility, UI accuracy, timing, and dataset integrity.
- Assessment Design & AI Audit: Design technical quizzes, research proposal critiques, and capstone projects. Formulate rubrics to evaluate research methodology rigor, data cleaning, statistical validity, and human-in-the-loop brand safety auditing for Copilot outputs.
- Multimedia & Video Production:



Appear on camera to lead instructional video modules and data walkthroughs, while building synthetic survey datasets, reporting templates, and Copilot prompt libraries for student labs.
- Governance & Safeguards: Enforce strict research ethics and data privacy rules, ensure all case studies rely on anonymized research datasets, establish clear data integrity protocols, and integrate Microsoft Responsible AI principles.
- Review, QA & Collaboration: Provide actionable in-line feedback and proposed fixes in shared documents, partnering closely with Instructional Designers, Technical SMEs, and production teams while upholding Microsoft brand and AI governance guidelines.

Qualifications & Experience

Required:

- 5–8 years of professional experience in Market Research, Consumer Insights, or Marketing Analytics, including 3+ years leading primary and secondary research initiatives.
- 2+ years of hands-on experience incorporating AI productivity tools (e.g., Microsoft 365 Copilot) into data analysis and reporting workflows.
- Demonstrated technical proficiency with Power BI, advanced Excel functions, survey platforms, and Microsoft Teams.
- Dynamic on-camera presentation capabilities to record instructional video modules with authentic conviction.
- Bachelor's degree in Market Research, Statistics, Marketing, Economics, Data Analytics, or related field (8+ years of relevant domain leadership accepted in lieu of degree).

Preferred:

- Master's degree (MS in Market Research, Statistics, or Marketing Analytics / MBA).
- Background in corporate training, university instruction, or creating educational public video content.

Certification (Required/Preferred)

- Insights Association Professional Researcher Certification (PRC) (Preferred)
- Microsoft Certified: Power BI Data Analyst Associate (Preferred)

📌 Subject Matter Expert (SME) - Market Research Analyst (India)
🏢 LearningMate
📍 India