Apex Tool Group is an equal chance employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Job Title: Sr. Sales Engineer – India West

Location: Pune, India (South Asia Region)

Overall Role:

The main objective of Sr. Sales Engineer – India West is to develop the business within his territory under the guidance of Regional Sales Manager – India West. The engineer should develop market share, grow the business, and achieve annual targets & objectives. Engineer should also keep the higher ups informed about new developments, projects and competition activities in the assigned Region.

Job Responsibilities:

- Face to Face meeting with customers & distributors
- Support parallel & service team members in region
- Achieve assigned revenue target from region.
- Develop and implement action plans to achieve long term & short term sustained growth in the region.
- Develop distribution network in the region as per need and effectively manage distributors.
- Ensure timely collection of receivables in region on regular basis.
- Maintain good customer relations by being in constant touch with the customers and also ensuring customer satisfaction.
- Expand customer base by adding recent channels & direct customers
- New Product Launches, Demonstration of products in the region and market development for new products.
- Practice Ethical Business Code of Conduct in region.
- Proper and timely reporting of information asked by regional & global HQ.




- Make effective use of sales tools like Customer Technology Days / Walk the Line / Transform & New Product Launch.
- Demo/Trials of existing products & new launches
- Other duties as assigned from time to time

Key Deliverables

- Topline & Bottom line
- Sales Target – Order & Sales
- Price realization and improvement.
- Gross Margin
- Receivable days and overdue receivables.
- Collection of Receivables.
- Market share development
- Reporting to RSM & Head office
- New customers addition
- Customer Satisfaction
- Key account management
- Distribution management.
- Adherence to Business Code of Practice
- Customer Seminar / WTL / Transform

Critical Skills & Qualifications:

- Bachelor’s degree in mechanical / electrical / industrial engineering
- Min 5~7 years of experience, preferably in Industrial sales of capital or consumable products
- Knowledge in Assembly /Tightening tools, Material Removal tools, Sockets will be an added advantage
- Exposure in Automotive & General Engineering industry
- Planning & Execution
- Cross-functional team working
- Multitasking
- Crisis Management
- Develop & Maintain Channel Network
- Analytical skills
- Knowledge of finance function
- Openness to ideas and suggestions
- Willingness to take on responsibilities and new challenges as they arise
- Good Communication & Presentation skills




- Open for frequent & short notice travels

At Apex Tool Group (www.apextoolgroup.com), we build innovation. Each day, our associates strive to find new and exciting ways to help our customers solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the jobsite – we help build the future.

ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.2 billion in annual revenues. Our 6,700 associates around the world have built powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller® and APEX®. Our brands are trusted by the professional trades and DIY enthusiasts alike.

With our roots dating back to the 1800’s, our tools have driven technological advancements that drive efficiency, speed and safety for customers in a broad range of commercial and consumer markets.

As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.

Our six core values - Customers Come First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Passion to Succeed and Best Talent, One Team - drive our daily decisions. Connect with us on social media to learn more – Facebook, Instagram, LinkedIn and Twitter.

If your goal is to work where finding a better way never ends and your ideas become reality, join us and say #WeBuildATG!

📌 Sr. Sales Engineer - India West (Pune)
🏢 Apex Tool Group
📍 Pune