Job Title: SAM Analyst

Experience: 7+ Years

Location: Bangalore

About the Role

We are looking for experienced Software Asset Management (SAM) Analysts to manage day-to-day SAM operations across software inventory, entitlement management, license reconciliation, compliance, optimization, renewals, and reporting.

The ideal candidate should have strong hands-on experience in Software Asset Management operations, software licensing concepts, entitlement management, reconciliation, and license optimization within a large enterprise environment.

Key Responsibilities

- Perform day-to-day activities across the end-to-end SAM lifecycle.
- Review software inventory data from SCCM/MECM, Intune, Jamf, CMDB, cloud and SaaS platforms.
- Validate software installations, usage, users, devices, ownership, and deployment information.
- Perform software normalization and maintain accurate product, publisher, edition, and version information.
- Collect, validate, and maintain software license entitlements from contracts, POs, invoices, license certificates, and publisher portals.
- Perform license reconciliation and investigate reconciliation exceptions.
- Conduct Effective License Position (ELP) and software compliance analysis.
- Identify over-licensed and under-licensed software products.
- Identify unused or underutilized licenses and drive license harvesting, reclamation, reuse, transfer, and right-sizing.
- Support software renewals through entitlement, consumption, utilization, and forecast analysis.
- Support true-up exercises, compliance assessments, publisher/vendor reviews, and software audits.
- Validate software requests against available licenses before initiating new procurement.
- Perform data-quality checks and resolve inventory and entitlement discrepancies.




- Monitor SAM operational queues, incidents, service requests, exceptions, and ageing items.
- Generate operational, compliance, optimization, and management reports.
- Maintain SAM documentation, runbooks, knowledge articles, and work instructions.
- Work with SAM Process and Tool teams on continuous improvement and automation opportunities.

Top Technical Must-Haves

1. Strong hands-on experience in Software Asset Management (SAM) operations.
2. Experience in software inventory validation and normalization.
3. Strong knowledge of software licensing and entitlement management.
4. Hands-on experience in license reconciliation, ELP, and compliance analysis.
5. Experience/exposure to ServiceNow SAM / Snow / Flexera and inventory sources such as SCCM/MECM, Intune, Jamf, and CMDB.

Functional / Operational Must-Haves

1. Strong experience managing day-to-day end-to-end SAM operations.
2. Experience performing Effective License Position (ELP) and compliance assessments.
3. Experience with license optimization, reclamation, harvesting, reuse, and right-sizing.
4. Experience supporting software renewals, true-ups, compliance reviews, and audits.
5. Ability to manage SAM queues, SLA ageing, data quality, exceptions, and operational reporting.

Preferred Profile

- 7-10 years of relevant experience in SAM / ITAM / Software License Management.
- Experience working in a large-scale enterprise environment.
- Exposure to ServiceNow SAM, Snow, or Flexera is preferred.
- Robust analytical and data-management capabilities.
- Good understanding of software licensing and compliance concepts.
- Strong stakeholder communication and coordination skills.
- Ability to work with SAM process, procurement, technical, application, and infrastructure teams.

📌 Software Asset Management Analyst (Bengaluru)
🏢 TRUGlobal
📍 Bengaluru