Job Title: Senior Manager – Social Media

Location: Gurugram, Haryana

Department: Marketing

Role Overview

We are looking for a highly strategic and experienced Senior Manager – social media to drive our social media vision, lead teams, and scale engagement, brand awareness, and community advocacy across all social platforms. This role isn’t just about execution — you’ll be expected to lead thinking, mentor others, make data-driven decisions, and collaborate at senior stakeholder levels to align social strategy with broader business objectives.

Key Responsibilities

Below are the responsibilities, upgraded to reflect senior-level expectations:

1. Strategic Leadership & Planning o Define and evolve the long-term social media strategy in line with overarching brand, product, and business goals.

o Set ambitious but realistic targets (KPIs) in areas like reach, engagement, follower growth,

sentiment, and conversion.

o Stay ahead of digital and social trends, competitor moves, platform changes, and emerging tools -advise which to adopt or pilot.

2. Team Leadership & Development o Lead and mentor a team of social media managers / content creators / community leads.

o Define roles, responsibilities, and performance objectives for the team; ensure ongoing training and career growth.

o Provide guidance on best practices for content quality, voice & tone, creative storytelling, etc.

3. Content Strategy & Execution Oversight o Oversee content calendar planning and ensure content is planned well in advance and aligns to campaigns, product launches, seasonal trends.

o Ensure brand consistency — voice, messaging, visual identity — across all social channels.

o Coordinate with creative, video, design teams (or agencies) to ensure high production quality.

4.



Community & Brand Advocacy o Build strategies to convert followers into active community members / brand advocates.

o Monitor brand sentiment and conversations in real time. Escalate or respond appropriately to negative feedback.

o Design and run influencer / creator collaborations that meaningfully extend reach and credibility.

5. Cross-Functional Collaboration o Partner with Product, PR, Marketing, Creative, D2C, Customer-Support teams to ensure social media supports campaigns, launches, and customer journeys.

o Ensure that social media inputs are part of wider go-to-market plans (launches, promos, events).

6. Analytics, Reporting, & Optimization o Define, track, and report on key metrics (reach, engagement, conversion, sentiment, ROI, etc.)

o Use data to drive strategy iterations- spot what’s working and what’s not; suggest improvements.

o Forecast performance; manage social media budgets; allocate resources (paid vs organic)

Optimally.

Qualifications & Experience

- Bachelor’s degree in marketing, Communications, Business, or related field. An MBA or equivalent is a plus.
- 5-8 years’ experience in social media / digital marketing roles, with at least 2-3 years in a leadership/senior management position
- Strong proven track record of setting strategy and delivering on KPIs (reach, engagement, conversion, growth).
- Deep knowledge of social media platform dynamics, trends, content formats (video, short form, live, stories, etc.).
- Experience with influencer / creator partnerships.
- Strong creative judgment.
- Strong analytical skills — able to interpret metrics and translate into insights / actions.
- Comfortable working across teams, managing multiple stakeholders, and operating in a rapid-paced environment.
- Familiarity with social media management and analytics tool

📌 Social Media Marketing Specialist (Gurugram)
🏢 Wellbeing Nutrition
📍 Gurugram