About the Role

CAMS Infotech is looking for a confident, creative, and digitally savvy Social Media Strategist to manage and grow our online presence across Facebook, Instagram, LinkedIn, YouTube, and other platforms. The ideal candidate should have excellent communication skills, a modern social media mindset, strong presentation, and the ability to understand what makes content perform.

Key Responsibilities

- Strategies for the social media plan for allotted brands, right from the social media calendar to the posting strategy and inboxing

- Develop and execute social media strategies and content calendars

- Manage social media accounts and day-to-day posting

- Plan and coordinate Reels, posts, carousels, stories, and campaigns

- Research social media trends, formats, competitors, and relevant topics

- Monitor social media engagement, reach, followers, and overall performance.

- Research trending topics, hashtags, formats, and industry trends.

- Stay updated with social media algorithm changes, trends, and best practices.

- Respond to comments, messages, and audience interactions when required.

- Coordinate with content creators, graphic designers, and video editors to produce social media content.

- Monitor reach, engagement, followers, and overall performance

- Analyze insights and prepare regular social media reports

- Identify opportunities to improve engagement and brand visibility

- Ability to multitask, stay organized, and manage deadlines.

- Manage social media campaigns and promotional activities

- Maintain a consistent brand voice and visual identity

- Intitiate, prepare the content, and coordinate for the video shoot in the client's place or studio

- Familiarity with Canva or basic design tools to create quick content.

- Basic knowledge of paid ad management and targeting.

- Experience working with influencers or brand collaborations is a plus.

- Ability to coordinate with multiple people in the team and get work done





- Stay updated with emerging social media platforms, trends, and algorithms

- Support lead generation and brand-building initiatives through social media

- Should have analytical reasoning Should have good coordination skills

- Exposure to multiple brands, industries, and social media platforms.

- Strong analytical and data-driven mindset, with experience in analyzing and reporting on social media performance

- Initiate and set up meetings with the client at regular intervals

Requirements

- 0–3 years of experience in social media management, digital marketing, or a related field (Freshers with solid social media knowledge may also apply).

- Bachelor's degree in marketing, digital marketing, mass communication, business administration, or a related field.

- Good understanding of major social media platforms and their features.

- Strong communication, creativity, and copywriting skills.

- Excellent spoken and written English communication skills

- Confident, articulate, and comfortable communicating with clients and team members

- Well-groomed, polished, and professionally presentable

- Modern, energetic, and Gen-Z-aware understanding of social media culture

- Strong understanding of Instagram, LinkedIn, YouTube, and other major platforms

- Good understanding of social media analytics and performance metrics

- Strong creative thinking and attention to detail

- Knowledge of tools such as Meta Business Suite, Canva, and other social media management tools is an advantage.

- Strong organizational and time-management skills.

- Ability to work independently and collaboratively in a team environment.

- Ability to manage multiple accounts, campaigns, and deadlines

- Experience with Canva, CapCut, Adobe tools, or similar platforms

- Basic knowledge of content creation, photography, and video editing

- Copywriting skills

- Paid social media advertising experience

- Experience managing a brand's social media account

- Knowledge of AI and technology

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Social Media Strategist (Guindy)
🏢 Cams Infotech Private
📍 Guindy