Social Media Manager

Employment Type: Full-Time

Work Mode: On-Site

Experience: 3–5 Years

Job Summary

We are looking for a Social Media Manager to take ownership of our social media strategy, content planning, community engagement and performance across multiple platforms.

The ideal candidate should have a strong understanding of social media trends, short-form content, platform algorithms and analytics, with the ability to turn trends and creative ideas into engaging content.

Key Responsibilities

- Develop and execute social media strategies and content calendars across Instagram, TikTok, YouTube Shorts, X, LinkedIn and other relevant platforms.
- Plan and oversee short-form videos, Reels, memes, carousels and trend-based content.
- Monitor social media trends, formats, audio and cultural moments and convert relevant trends into content opportunities.
- Manage community engagement, including comments, messages and interactions with followers.
- Coordinate with influencers, creators and brand partners for campaigns and collaborations.
- Work closely with designers, video editors and content creators to execute campaigns.
- Track key metrics including reach, engagement, follower growth, video retention and conversions.
- Prepare weekly and monthly social media performance reports.
- Conduct A/B testing of hooks, formats, captions and posting strategies.
- Manage paid social campaigns and budgets when required.
- Mentor and coordinate with junior team members, freelancers and external agencies.
- Maintain consistent brand voice across social media channels.
- Handle sensitive social media situations and coordinate responses to PR-related issues.
- Participate in creative meetings,



brainstorming sessions, shoots and campaign planning.
- Capture and coordinate real-time content for events, shoots and behind-the-scenes activities.

Requirements
- 3–5 years of experience managing social media for a brand, agency or media company.
- Demonstrated experience growing social media accounts or producing high-performing content.
- Strong understanding of social media algorithms and short-form video best practices.
- Excellent copywriting skills, including captions, hooks and social media content.
- Hands-on experience with tools such as Meta Business Suite, TikTok Analytics, Canva, CapCut, Hootsuite, Buffer or Sprout Social.
- Comfortable analysing social media data and converting insights into actionable strategies.
- Robust communication, coordination and organisational skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Comfortable working on-site in Oshiwara, Mumbai.

Key Skills Social Media Management | Social Media Strategy | Content Strategy | Instagram | YouTube | TikTok | LinkedIn | X | Short-Form Video | Influencer Marketing | Community Management | Social Media Analytics | Content Planning | Copywriting | Meta Business Suite

Ideal Candidate The ideal candidate is creative, trend-aware, data-driven and proactive, with the ability to manage social media operations from strategy and content planning through execution, community management and performance analysis.

Candidates are encouraged to share examples of social media accounts or campaigns they have previously managed or contributed to.

Pay: Up to ₹30,000.00 per month

Benefits

- Commuter assistance
- Provident Fund

Work Location: In person

📌 Social Media Manager (Oshiwara)
🏢 Viral-X Media
📍 Oshiwara