Key Responsibilities

1. Strategy & Content Conceptualisation

- Formulate monthly content calendars, annual brand playbooks, and high-impact tactical campaign strategies across Social Media platforms and other emerging platforms.
- Tap into real-time trends, moment marketing, memes, and pop culture while keeping brand guidelines and tone intact.
- Drive cross-format storytelling, with a heavy emphasis on short-form video (Reels, Shorts) and interactive community formats.

2. Cross-Functional Pod Collaboration

- Work closely with Art Directors, Copywriters, Video Editors, and Performance Marketers in an integrated agency pod to take ideas from concept to final delivery.
- Review copy drafts and visual creatives to ensure brand consistency, visual appeal, and platform-first best practices before client presentation.
- Partner with the Account Management and Growth teams to pitch new ideas, organic-to-paid amplification strategies, and seasonal activations.

3. Community Management & Brand Advocacy

- Oversee community engagement—maintaining active dialogue with audiences, monitoring sentiment, and crafting timely, witty, or empathetic responses.
- Drive influencer marketing outreach and creator collaborations where relevant to amplify campaign reach.

4. Analytics, Reporting & Optimization

- Monitor organic KPIs: engagement rate, reach, follower growth, save/share rates, and audience demographics
- Prepare actionable weekly and monthly social listening and performance reports for brand stakeholders,



extracting insights to iterate future creative sprints.
- Coordinate with performance marketing teams on boost budgets and paid-social creative variations.

Required Skills & Experience

- Experience: 4–6 years of hands-on social media management and digital campaign experience within a creative or digital marketing agency.
- Platform Mastery: Deep understanding of algorithm mechanics, posting best practices, audience behavior, and native features across Meta (Instagram, Facebook), LinkedIn, YouTube, and X.
- Creative Eye: Strong visual taste and storytelling acumen; ability to brief creative teams clearly and elevate creative outputs.
- Copy & Tone Adaptability: Excellent written communication with the ability to switch between diverse brand personalities.
- Tools & Analytics: Proficiency with social scheduling, listening, analytics & presentation tools.
- Team Leadership: Experience mentoring junior social media executives and managing client-facing reviews independently.

Good to have

- Prior experience handling marquee accounts across media & entertainment
- A natural instinct for short-form video scripts and on-camera / creator collaboration
- Thrives in a agile, collaborative, multi-pod agency set up with quick turnarounds

Location wise requirements

- Social Media Manager | Chennai | Must speak Telugu
- Social Media Manager | Chennai OR Bengaluru | Must speak Kannada
- Social Media Manager | Chennai | Must speak Malayalam

📌 Social Media Manager (Chennai)
🏢 TING
📍 Chennai