Key Responsibilities

- Manage day-to-day social media activities across Instagram, Facebook, YouTube & other relevant platforms.

- Develop and execute monthly social media and content calendars.

- Research audience behaviour, competitors, trends and relevant content opportunities.

- Develop creative content ideas, concepts, themes and campaign ideas.

- Write Reels scripts, video scripts, hooks, captions, post copy and other social media content.

- Create and coordinate Reels, posts, carousels, stories, videos and short-form content.

- Plan content according to different platforms, audience segments and marketing objectives.

- Coordinate with designers, video editors, photographers, doctors/subject-matter experts and marketing teams for content execution.

- Manage content scheduling, publishing and distribution across social media platforms.

- Ensure content follows the brand's tone, messaging and visual communication guidelines.

- Stay updated with social media trends, formats, platform updates and audience behaviour.

- Monitor social media performance, including reach, engagement, views, followers and content performance.

- Analyse performance data and identify opportunities to improve content and engagement.

- Support organic social media growth through consistent content creation, distribution and optimisation.

- Contribute to content marketing initiatives, including educational content, blogs, campaigns and promotional communication.





- Maintain an organised content pipeline and ensure timely execution of the social media calendar.

Candidate Requirements

- One to Two years of experience in Social Media Marketing, Content Marketing or Digital Marketing.

- Strong understanding of Instagram, Facebook and YouTube.

- Good knowledge of social media management, content strategy and content marketing.

- Strong writing, copywriting and scripting skills.

- Ability to write engaging hooks, Reels scripts, video scripts, captions and social media copy.

- Good understanding of short-form video content and storytelling.

- Ability to identify trends and convert them into relevant brand content.

- Understanding of social media analytics and performance metrics.

- Robust communication and coordination skills.

- Creative, proactive and detail-oriented with strong ownership and willingness to learn.

- Basic knowledge of Canva/design and video editing is an advantage.

- Experience with Meta Business Suite, social media scheduling and analytics tools is an advantage.

What We Offer

- Opportunity to work on real brand campaigns and social media initiatives.

- Hands-on exposure to healthcare content marketing and storytelling.

- Opportunity to work across Alloroots & Allodermis.

- Practical experience in social media strategy, scripting, content creation, content marketing and digital growth.

- Opportunity to learn and work closely with the marketing and growth team.

📌 Social Media Marketing & Content Marketing Executive (Bhubaneswar)
🏢 Allodermis Health Care
📍 Bhubaneswar