About the Role

We’re looking for a Social Media Manager who can build and scale a strong brand presence across social media, with a focus on founder-led content, thought leadership, and brand storytelling. This role goes beyond managing social media calendars — it’s about shaping how a brand and its founders show up online, building credibility in the AI and technology space, and creating content that sparks conversations.

You’ll work closely with the leadership team to build Pepper’s social media presence, establish a distinct brand voice, and position the company at the intersection of AI, content, and marketing.

What You’ll Do

- Build the Brand’s Social Presence: Develop and execute a social media strategy for Pepper across LinkedIn, Instagram, X, and YouTube, aligned with the company’s positioning, business goals, and target audience.
- Build Founder-Led Content: Develop and manage the founder’s social media presence through thought leadership, industry perspectives, personal stories, company-building insights, and timely commentary on AI and content marketing.
- Own Content Strategy: Identify content opportunities, develop compelling narratives, and translate business updates, product launches, industry trends, and company milestones into engaging social content.
- Stay Ahead of AI Trends: Track developments in AI startups, generative AI, marketing technology, and the evolving content ecosystem to create relevant, insightful, and conversation-worthy content.
- Drive Creative Execution: Work with writers, designers,



and video creators to develop platform-native content, including posts, carousels, short-form videos, reels, and other creative formats.
- Build Thought Leadership: Establish Pepper and its leadership team as credible voices in the AI and content marketing space through original perspectives, strong points of view, and consistent storytelling.
- Experiment and Optimise: Track performance, identify what resonates with different audiences, and continuously experiment with formats, hooks, narratives, and distribution strategies.
- Connect Social to Business Goals: Use social media to strengthen brand awareness, build an engaged audience, support product launches, and contribute to Pepper’s broader growth and positioning.

What We’re Looking For

- 3–6 years of experience in social media strategy, brand building, or content marketing, preferably in a startup, technology, or fast-growing business environment.
- Experience working with AI startups, AI-first companies, SaaS businesses, or technology brands, with an understanding of how to communicate complex ideas in an accessible and engaging way.
- Proven experience building a founder’s or senior executive’s social media presence,



particularly on LinkedIn.
- Solid content instincts, storytelling skills, and the ability to develop distinctive brand voices and compelling points of view.
- Experience creating content strategies rather than simply managing calendars, scheduling posts, or coordinating community management.
- An understanding of platform-specific content formats, audience behaviour, social trends, and performance metrics.
- The ability to work closely with founders and leadership teams, proactively identify content opportunities, and translate business conversations into social-first narratives.

Good to Have

- Experience building social media presence for the US market, with an understanding of its audiences, content styles, and industry conversations.
- Experience managing founder or executive profiles across platforms such as LinkedIn, X, Instagram, and YouTube.
- Exposure to B2B SaaS, AI products, content marketing, or marketing technology.
- Experience with video-first storytelling, personal branding, and building communities around a founder or company.

What Success Looks Like

- A distinctive and consistent social media presence for Pepper and its founder.
- Stronger positioning and visibility in the AI and content marketing ecosystem.
- A repeatable content engine that turns company insights, founder perspectives, and industry developments into engaging content.
- Growing audience engagement, reach, and meaningful conversations with relevant industry stakeholders.

📌 Social Media Manager (Mumbai)
🏢 Pepper
📍 Mumbai