: Social Media Manager

Company: NetTech India

Department: Digital Marketing

Job Type: Full-Time

Location: Thane, Mumbai

Job Overview

We are looking for a creative, proactive, and result-oriented Social Media Manager to manage our social media presence, build brand awareness, increase engagement, and generate quality leads for our courses, training & placement programs. The ideal candidate should have robust content planning, creative thinking, copywriting, and social media analytics skills.

Key Responsibilities

1. Social Media Management

- Manage and grow the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
- Develop and execute monthly social media content calendars.
- Schedule and publish posts, reels, stories, carousels, and promotional content.
- Maintain consistent brand identity, tone, and messaging across platforms.

2. Content Creation & Planning

- Develop creative content ideas for courses, student success stories, placements, events, festivals, and brand promotions.
- Write engaging captions, headlines, hooks, and calls to action.
- Coordinate with graphic designers, video editors, trainers, and internal teams to create high-quality content.
- Plan and execute reels, short-form videos, educational content, and trending social media campaigns.

3. Audience Engagement & Community Management

- Respond to comments, direct messages, and audience queries.
- Monitor brand mentions, reviews, and online reputation.
- Identify relevant trends, hashtags, and engagement opportunities.
- Build an active online community among students, professionals, and job seekers.

4. Campaigns & Lead Generation

- Collaborate with the performance marketing team to support Meta Ads and promotional campaigns.
- Create organic social media campaigns to generate course enquiries and admissions.
- Promote new courses, workshops, webinars, student activities, and placement drives.




- Coordinate with the admissions team to track social media enquiries and lead quality.

5. Analytics & Reporting

- Track followers, reach, impressions, engagement rate, profile visits, website clicks, and leads.
- Analyse content performance and identify opportunities for improvement.
- Prepare weekly and monthly performance reports.
- Use insights to improve content strategy, engagement, and lead generation.

6. Influencer & Collaboration Activities

- Identify relevant influencers, creators, colleges, and industry partners for collaborations.
- Coordinate student testimonials, trainer interviews, campus activities, and placement-related content.
- Monitor competitors and industry trends to identify new content opportunities.

Required Skills & Qualifications

- Graduate in Marketing, Mass Media, Communications, or a related field.
- 3+ years of experience in social media management; experience in education or training institutes is preferred.
- Hands-on experience managing Instagram, Facebook, LinkedIn, and YouTube.
- Strong copywriting, caption writing, and content planning skills.
- Understanding of reels, short-form video trends, hashtags, and social media algorithms.
- Familiarity with Canva, Meta Business Suite, and social media scheduling tools.
- Knowledge of social media analytics and reporting.
- Basic understanding of SEO, Meta Ads, and lead-generation campaigns.
- Good communication, coordination, and time-management skills.

Key Performance Indicators (KPIs)

- Consistent execution of the monthly content calendar.
- Growth in followers, reach, and engagement.
- Improvement in reel views, shares, saves, and audience interactions.
- Increase in social media-generated enquiries and qualified leads.
- Timely publishing of content and campaign execution.
- Improvement in brand awareness and overall social media performance.

Contact Person :-HR SAYALI ((phone hidden)) [email protected]

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Social Media Manager (Thane)
🏢 NetTech India
📍 Thane