Work Mode: On-site

Location: Shoghi, Shimla, Himachal Pradesh

Preferred Candidates: Applicants currently based in Shimla or Delhi who are comfortable relocating to Shoghi.

Experience: 0–1 Years

Role Type: Full-time

About the Role

We are looking for a creative and enthusiastic Social Media Associate to join Shala's growing team. This role is ideal for a fresher or someone with up to one year of experience who understands social media trends, has a strong sense of content, and is excited to learn and grow in the digital space.

You will work closely with the Brand and Content teams to create engaging content, manage social media platforms, and build a meaningful digital presence for Shala and its initiatives.

This is a full-time, on-site position based in Shimla. Candidates currently based in Shimla or Delhi who are comfortable working on-site in Shimla will be preferred.

Key Responsibilities

Content Planning & Execution

- Assist in planning and executing social media content calendars.
- Research trending topics, reels, audio, and content formats relevant to Shala.
- Develop creative ideas for reels, carousels, stories, and other social media formats.
- Write engaging captions, hooks, and copy aligned with the brand's voice.

Social Media Management

- Assist in managing Shala's Instagram, YouTube, and other social media platforms.
- Schedule and publish content according to the content calendar.
- Monitor comments, engagement, and community interactions.
- Track content performance and assist in preparing basic analytics reports.

Research & Collaboration

- Stay updated with social media trends, platform updates, and competitor content.




- Coordinate with designers, video editors, and other team members to ensure timely content delivery.
- Contribute fresh ideas to improve content quality, engagement, and reach.

You're a Great Fit if You:

- Have 0–1 years of experience in social media management, content creation, or digital marketing. Freshers with relevant skills and a strong portfolio are welcome.
- Understand Instagram, YouTube, reels, carousels, and current social media trends.
- Have a good command of written English and can write engaging captions and hooks.
- Are creative, proactive, detail-oriented, and eager to learn.
- Have a basic understanding of Canva and social media analytics.
- Can work independently while collaborating effectively with a team.
- Are genuinely interested in yoga, spirituality, wellness, or purpose-driven brands.

What you'll Get:

- The prospect to work with a growing wellness and spiritual brand.
- Hands-on experience in content strategy, social media management, and digital marketing.
- An opportunity to learn directly from an experienced brand and content team.
- A collaborative environment that encourages creativity, experimentation, and growth.
- Scope to take ownership of projects and develop your skills.
- Compensation aligned with your experience, practical skills, and suitability for the role.

Application Note: Freshers are encouraged to apply. We value practical skills, creativity, and a willingness to learn over years of experience. Candidates who can demonstrate their abilities through personal projects, internships, freelance work, or a portfolio will be preferred.

📌 Social Media Associate (Shimla)
🏢 shala
📍 Shimla