Overview Role overview The SEO & GEO s pecialist is responsible for driving organic growth and digital discoverability across traditional search engines and emerging AI-powered discovery platforms.

The role combines technical SEO , content strategy, search intelligence, analytics, and Generative Engine Optimisation (GEO) to improve brand visibility, engagement, and conversions across multiple markets. Working closely with regional teams and senior stakeholders, the SEO & GEO s pecialist will identify high-impact opportunities, deliver optimisation initiatives, and help ensure the business remains at the forefront of organic search and AI-driven discovery.

Responsibilities Organic Growth & Search Performance

- Own assigned organic growth initiatives from planning and implementation through to reporting and performance evaluation
- Drive growth across assigned markets through technical optimisation, content enhancement, authority development, and search visibility initiatives
- Identify and prioritise opportunities that deliver measurable improvements in traffic, engagement, leads, and revenue
- Develop and execute initiatives that improve visibility across both traditional search engines and AI-powered discovery platforms
- Work closely with regional stakeholders to align organic search activities with commercial objectives

Technical SEO & Website Optimisation

- Lead technical SEO audits and optimisation projects across websites and digital properties
- Ensure SEO best practices are implemented across site architecture, crawlability, indexability, internal linking, structured data, and page experience
- Collaborate with product, development, and UX teams to define requirements and oversee implementation of recommendations
- Monitor search engine accessibility and indexing performance, identifying opportunities for improvement
- Support optimisation initiatives relating to Core Web Vitals, rendering, site performance, and structured data deployment

Content Strategy & Discoverability

- Contribute to content strategies designed to improve organic visibility and user engagement
- Produce keyword research, content opportunities, optimisation recommendations, and content briefs
- Identify content gaps, topical opportunities, and search demand trends across assigned markets
- Ensure content structures support both search engine understanding and AI-driven content discovery
- Partner with content teams to improve content quality, relevance, authority, and search performance

GEO & AI Search Optimisation





- Monitor and evaluate visibility within AI-powered search experiences, large language models, and generative search environments
- Identify opportunities to improve brand discoverability and prominence within AI-generated responses and answer engines
- Support optimisation initiatives focused on entity recognition, topical authority, and machine-readable content structures
- Assess how AI-powered search experiences impact user behaviour, traffic acquisition, and content strategy
- Leverage AI-enabled tools to support research, analysis, forecasting, and workflow efficiency
- Stay informed on developments in AI search, GEO and organic discovery, sharing findings and recommendations with the wider team

Analytics & Reporting

- Analyse organic search performance across markets and identify growth opportunities
- Build actionable insights from web analytics, search visibility, content, and conversion data
- Create regular performance reports for stakeholders and senior management
- Track progress against agreed KPIs and business objectives
- Demonstrate the commercial impact and return on investment of organic acquisition initiatives

Stakeholder Management & Collaboration

- Partner with marketing, product, content, development, data, and commercial teams to ensure SEO & GEO considerations are incorporated into projects
- Act as an internal advocate for organic growth and search best practices
- Educate stakeholders on search engine developments, AI search trends, and optimisation opportunities
- Present recommendations, findings, and strategic initiatives to senior stakeholders

Team Development & Innovation

- Support, mentor, and share expertise with other team members when required
- Contribute to the continuous improvement of internal processes, standards, and best practices
- Proactively monitor industry developments, search engine updates, and emerging technologies
- Help ensure the organisation remains at the forefront of search and AI-driven discovery innovation

Authority & Off-Page Optimisation

- Undertake backlink audits and authority assessments
- Support and execute ethical link acquisition and digital PR initiatives




- Identify opportunities to strengthen authority, trust, and brand visibility across relevant markets

Qualifications Knowledge & Experience Essential

- Native-level or full professional proficiency in Arabic
- Business-level English proficiency
- Minimum 5 years of experience in organic search, or digital growth roles
- Strong experience across technical, content optimisation and on-page search
- Experience managing optimisation activities for international and multilingual websites
- Advanced knowledge of search engine ranking factors, indexing, and crawling processes
- Strong understanding of website architecture, structured data, and technical optimisation
- Proven experience using industry-standard platforms including Google Analytics, Google Search Console, Semrush, Screaming Frog and similar tools.
- Experience translating data into actionable recommendations and business outcomes.
- Solid stakeholder management and communication skills.

AI, GEO & Emerging Search

- Understanding of Generative Engine Optimisation (GEO) and AI-powered search experiences
- Familiarity with large language models (LLMs) and emerging AI discovery platforms
- Knowledge of entity optimisation, topical authority, and content discoverability principles
- Experience leveraging AI tools to support research, content analysis, and optimisation workflows
- Understanding of how AI systems interpret, reference and surface online content
- Ability to assess the impact of AI search developments on organic acquisition strategies

Desirable

- Experience within financial services, trading, investing, or other regulated industries
- Experience working with multiple languages and regional websites
- Understanding of digital PR, link acquisition, and authority-building strategies
- Familiarity with content intelligence and competitive search analysis tools

Qualifications & Skills

- Strong commercial mindset with a focus on ROI and business impac t
- Excellent analytical and problem-solving capabilities
- Strong understanding of web analytics and performance measurement
- Ability to manage multiple projects and priorities simultaneously
- Excellent written and verbal communication skills
- Strong attention to detail and organisational skills
- Self-motivated with the ability to work independently and collaboratively
- Passion for emerging search technologies and digital innovation
- Continuous learner with a proactive approach to industry developments

📌 SEO Specialist (Arabic) (Bengaluru)
🏢 StoneX Group
📍 Bengaluru