: Senior SEO Manager

About the Role

We are looking for a results-driven Senior SEO Executive who can independently manage and execute end-to-end SEO strategies across multiple websites and industries. The ideal candidate should have strong expertise in On-Page, Technical, Off-Page, Local SEO, Content SEO, Keyword Research, AEO, GEO, LLM/AI Search Optimization, Analytics, and SEO Reporting.

The candidate should be comfortable conducting technical audits, building SEO strategies, analyzing performance data, identifying ranking opportunities, improving organic visibility, and driving qualified organic traffic and conversions.

Key Responsibilities

Technical SEO

- Conduct full technical audits (crawlability, indexability, robots.txt, XML sitemaps, canonicals, redirects, URL structure, crawl depth, duplicate content, Core Web Vitals)
- Identify and fix heading hierarchy issues (missing/duplicate/multiple H1s, non-sequential H2/H3s)
- Diagnose and resolve indexing issues via Google Search Console (Coverage reports, URL Inspection)
- Investigate and remediate security/hack-related SEO issues when required (spam injection, index poisoning, malicious redirects)
- Manage schema markup implementation (Organization, LocalBusiness, MedicalOrganization, Physician, Service, FAQPage, BreadcrumbsList, Review)
- Work with development teams to specify and validate CMS-level SEO requirements

On-Page SEO

- Keyword research and mapping to search intent (informational, commercial, transactional, local)
- Write and optimize meta titles and descriptions within precise character limits, avoiding duplication across a site
- Structure content with proper H1–H6 hierarchy, keyword density (1.5–2%), and semantic/LSI keyword integration
- Identify and resolve keyword cannibalization across pages and page templates
- Optimize image SEO (alt text, file naming, compression)




- Build internal linking architecture (pillar/cluster models, contextual linking, breadcrumbs)

Off-Page SEO

- Build and execute backlink acquisition strategy (guest posting, directories, digital PR)
- Evaluate link opportunities for relevance and quality — avoid manipulative/spammy link schemes, especially on YMYL/medical sites
- Monitor and improve Domain Authority (DA) and Page Authority (PA) relative to named competitors
- Track and disavow toxic backlinks when necessary

Local SEO

- Google Business Profile optimization (categories, services, posts, Q&A;, review generation strategy)
- NAP (Name, Address, Phone) consistency audits across website, GBP, and directory citations
- Build and optimize location-specific landing pages for multi-branch clients without triggering duplicate content
- Local citation building across relevant business directories

Content & Keyword Strategy

- Build topic clusters (pillar + cluster page architecture) for ongoing blog/content programs
- Conduct competitor content gap analysis
- Identify low-competition, high-intent keyword opportunities backed by real search data (not assumptions)
- Refresh underperforming content using Search Console query data to identify real content gaps

AI Search & Advanced Optimization

- AEO (Answer Engine Optimization) — structure content to directly answer specific questions in a format extractable by featured snippets and voice search
- GEO (Generative Engine Optimization) — optimize content so it's cited by AI Overviews, ChatGPT, Gemini, Perplexity, and Claude,



including structuring direct, quotable answers and resolving conflicting facts across a brand's web presence
- Understanding of llms.txt and emerging AI-crawler-facing standards, and when/how to implement them
- Entity SEO — ensuring consistent brand/person entity signals (name, credentials, image, sameAs links) across a site and third-party sources to strengthen Knowledge Graph presence
- FAQPage and structured Q&A; content specifically designed for AI Overview citation

E-E-A-T & YMYL Compliance

- Apply Experience, Expertise, Authoritativeness, and Trustworthiness principles specifically to medical/healthcare (YMYL) content
- Ensure named, credentialed authorship on medical content — not generic brand bylines
- Audit and correct conflicting factual claims (credentials, statistics, experience figures) across a client's own web presence

Reporting & Analysis

- Build and present SEO audit reports and ongoing performance reports using GA4 and Google Search Console data
- Track rankings, organic traffic, and conversion metrics against defined KPIs
- Present findings and recommendations in a explicit, client-friendly (non-jargon) format

Nice to Have

- Experience managing SEO across multi-location or multi-brand client portfolios
- Familiarity with WordPress SEO plugin ecosystems (Yoast, RankMath) and ability to translate SEO requirements into CMS specifications for developers
- Basic understanding of paid search (Google Ads) to support SEO vs. SEM strategic conversations with clients
- Experience with AI content tools, used responsibly for drafting — final content judgment and fact-checking must remain human-led, especially for medical content

Contact Person

Arti

09899773275

Location Noida Sector 62

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person

📌 SEO Manager (Sector 62)
🏢 Ocean Multivision
📍 Sector 62