About the Role

We are looking for an experienced, data-driven SEO Manager to lead and execute our organic search strategy across a portfolio of high-traffic digital media and publishing brands.

Candidates with publishing experience need only apply . The ideal candidate understands how SEO works in a fast-paced editorial environment and can balance search visibility, traffic growth, content quality, Google Discover performance, and technical SEO . You will work closely with editors, writers, social teams, and senior leadership to identify growth opportunities and turn them into measurable results.

Key Responsibilities

- Develop and execute comprehensive SEO strategies to increase organic traffic, rankings, visibility, and audience growth.
- Lead keyword research, search-intent analysis, topic planning, content optimization, and competitive analysis .
- Optimize editorial content for Google Search, Google Discover, News, and other relevant search surfaces.
- Identify opportunities for evergreen, trending, breaking-news, and high-volume search content .
- Conduct regular technical SEO audits and work with relevant teams to resolve issues affecting crawlability, indexation, site speed, Core Web Vitals, structured data, internal linking, and site architecture.
- Develop and maintain effective internal linking and content-clustering strategies .
- Monitor Google Search Console, Google Analytics/GA4 and other SEO tools to identify trends, issues, and opportunities.
- Track keyword rankings, organic traffic, CTR, impressions, indexing, Discover performance, and other key SEO KPIs.
- Analyze competitors and identify content gaps and opportunities for improved search visibility.




- Work with editorial teams to establish SEO best practices and ensure content is optimized before and after publication.
- Create SEO guidelines, workflows, checklists, and training materials for writers and editors.
- Monitor major Google algorithm updates and recommend appropriate changes to strategy.
- Prepare regular SEO performance reports and communicate actionable insights to management.
- Test and implement new SEO strategies to improve traffic, rankings, engagement, and overall organic performance.
- Collaborate with editorial, product, development, social media, and leadership teams on broader audience-growth initiatives.

Requirements

- 4+ years of hands-on SEO experience , preferably within digital media, publishing, news, entertainment, sports, lifestyle, or other high-volume content environments.
- Strong understanding of Google Search, Google Discover, Google News, and modern editorial SEO .
- Proven track record of growing organic traffic and search visibility.
- Strong knowledge of on-page, off-page, technical, and content SEO .
- Experience with Google Search Console and GA4 .
- Strong keyword research and competitor-analysis skills.
- Understanding of SEO metrics including impressions, CTR, rankings, organic sessions, indexing, crawlability, and conversions.
- Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, Moz, or equivalent platforms .
- Solid understanding of internal linking, canonicalization, redirects, XML sitemaps, robots.txt, schema/structured data, and Core Web Vitals.
- Excellent analytical and problem-solving skills.
- Ability to work independently in a fast-paced, deadline-driven environment.
- Strong written and verbal communication skills.
- Experience working with writers, editors, and content teams.

If you are interested, please fill out the form and send your updated resume to [email protected]

📌 SEO Manager (India)
🏢 Mystify Entertainment Network
📍 India