Purpose: Generate leads, conduct site visits and close property sales for assigned projects while delivering a professional customer experience.
Key responsibilities
- Handle inbound enquiries and follow up on leads from digital campaigns, walk-ins, channel partners and references.
- Make outbound calls, schedule and conduct site visits, and present project features, pricing, payment plans and USPs.
- Explain legal and regulatory basics (RERA registration, approvals, possession timelines) accurately.
- Maintain lead status and follow-up notes in the CRM daily.
- Negotiate within approved limits and convert prospects to bookings.
- Coordinate with the CRM, legal, accounts and loan teams for documentation and collections.
- Represent the company at exhibitions, property expos and in office events.
KPIs: Site visits conducted, bookings closed, revenue achieved vs. target, lead-to-visit and visit-to-booking conversion, CRM hygiene.
Qualifications and skills
- Graduate in any discipline (BBA / MBA Marketing preferred).
- Strong communication, local market awareness and persuasion skills.
- Comfort with CRM tools and field work; two-wheeler or own conveyance is a plus.