Sr. Digital Marketing Manager

Experience: 4–5 Years

Industry: Real Estate / Lifestyle / Premium Brands

Function: SR. Digital Marketing Manager

Location: Bengaluru

Role Summary

We are looking for a Digital Marketing Manager to plan, manage and execute end-to-end digital marketing initiatives for premium real estate projects. The Sr. Digital Marketing Manager will be expected to take ownership of the digital demand-generation funnel, not just campaign execution.

The role will cover the complete digital journey — from project understanding, positioning and campaign planning to lead generation, performance marketing, website and landing-page management, CRM and API integration, content, social media, PR & ORM, channel partner communication and performance analytics.

The candidate will work closely with Sales, Pre-Sales, CRM, Creative, Digital Agencies, Developers and Channel Partners to build a robust digital demand-generation funnel and improve lead quality and conversions.

Key Responsibilities

1. Project Understanding & Marketing Strategy & Key Performance Expectations

- Generate a consistent volume of relevant and qualified digital enquiries.
- Improve lead quality and reduce ineffective/duplicate leads through better targeting, forms, CRM integration and campaign optimisation.
- Drive improvement in Lead → Qualified Lead → Site Visit → Booking conversion.
- Maintain optimum CPL and Cost per Site Visit while delivering required lead volumes.
- Continuously test and optimise creative, audience, messaging, landing pages and campaign structures.
- Ensure seamless integration between Digital Platforms → Website/Landing Page → CRM → Pre-Sales → Sales.
- Vendor and developer management , payment, accounting and billing
- Use campaign and CRM data to identify gaps in the sales funnel and recommend corrective action.
- Ensure all digital communication is aligned with the project positioning, target audience and sales strategy.
- Build a strong content ecosystem using video, reels, social media, podcasts, influencers and other relevant digital formats.
- Ensure marketing spends are aligned with approved budgets and deliver measurable ROI / ROAS.
- Strong Knowledge about current AI tools for video , creative and scripts to enhance the productivity
- Provide clear, timely and actionable project-wise and campaign-wise MIS to management.
- Work as a bridge between Marketing, Sales, Pre-Sales, CRM, Creative Agencies and Digital Agencies.

2. Performance Marketing

- Plan, execute and monitor campaigns across Google, Meta, YouTube, real estate portals and other relevant digital platforms.
- Manage campaign budgets, targeting, audience segmentation and optimization.
- Monitor key metrics including impressions, reach, clicks, enquiries, CPL, lead quality, site visits,



cost per site visit and enquiry-to-visit ratio.
- Conduct A/B testing of creatives, audiences, landing pages and campaign messaging.
- Continuously optimize campaigns to improve lead quality, efficiency and ROI.

3. Website & Landing Page Management

- Manage project website, microsites and landing pages from a marketing and user-experience perspective.
- Plan and execute ,SEO , AEO AND GEO website content, page flow, project information and conversion journeys.
- Coordinate backend requirements and integrations with relevant teams/agencies.
- Manage API integrations, lead forms, CRM integration, chatbot and other digital tools.
- Ensure website and landing pages are updated, accurate and conversion-focused.

4. Creative & Content Management

- Coordinate with creative and digital agencies for development of:
- Digital campaigns
- Social media creatives
- Videos and walkthroughs
- influencer, Reels , Podcast and short-form content
- Project brochures and flyers
- Site plans and unit layouts
- Presentation decks
- Digital ads and banners
- Develop concepts and briefs for video content, reels, podcasts and influencer campaigns.
- Ensure consistency of brand communication across all digital platforms.

5. Social Media & Content Marketing

- Plan and manage project-wise social media content calendars.
- Develop content around project USPs, location, lifestyle, amenities, architecture, construction progress and customer experience.
- Manage short-form video content, reels and other engagement-led formats.
- Explore influencer, creator and community-led marketing opportunities.

6. Project Launch & Campaign Management

- Plan and execute digital campaigns for project launches, new phases, inventory launches, offers and sales events.
- Ensure all project communication and marketing collaterals are accurate and delivered within agreed TAT.
- Coordinate with internal teams and agencies for timely campaign roll-outs.

7. CRM, Lead Management & Marketing Automation

- Coordinate with CRM and technology teams for lead capture, lead routing and campaign tracking.
- Ensure accurate integration between digital platforms, website, landing pages, CRM, API, chatbot and marketing automation tools.
- Monitor lead movement through the sales funnel.
- Analyse lead quality and identify opportunities to improve lead-to-site-visit and site-visit-to-booking conversion.




- Work with Pre-Sales and Sales teams to improve lead follow-up and campaign effectiveness.

8. Channel Partner Marketing

- Support Channel Partner (CP) marketing and engagement initiatives.
- Develop CP communication, digital kits, presentations, campaign material and project updates.
- Support CP workshops, partner meets and digital communication.
- Coordinate communication around brokerage, incentives, offers and partner programmes in alignment with the Sales team.

9. Sales & Pre-Sales Support

- Coordinate with Sales and Pre-Sales teams for:
- Sales presentations
- Product training
- Sales scripts
- Customer communication
- Campaign offers
- Lead feedback
- Ensure marketing communication is aligned with actual product features, pricing and sales strategy.

10. Project Experience & Customer-Facing Communication

- Coordinate with the Offline/Marketing team for:
- Site branding
- Experience centers
- Sample flats
- Scale models
- Hospitality areas
- Customer-facing collaterals
- Ensure digital communication reflects the actual on-ground customer experience.

11. Analytics, MIS & Performance Reporting

- Prepare campaign-wise and project-wise MIS dashboards and analytical reports.
- Track:
- Impressions & reach
- Engagement
- Website traffic
- Enquiries
- CPL
- Lead quality
- Site visits
- Enquiry-to-visit ratio
- Cost per site visit
- Conversion
- ROAS / ROI
- Conduct regular campaign performance reviews and quarterly marketing reviews.
- Provide actionable insights and recommendations for campaign optimization.

12. Budget & Agency Management

- Monitor project-wise digital marketing budgets and spends.
- Track agency performance, deliverables and campaign efficiency.
- Coordinate with agencies and vendors for execution, billing and payments.
- Evaluate performance against agreed KPIs and ROI.

13. Developer / Account Management

- Manage day-to-day marketing coordination with developers, project teams and key stakeholders.
- Understand client/developer requirements and translate them into actionable digital marketing plans.
- Conduct regular reviews and ensure timely delivery of agreed marketing activities.
- Maintain strong relationships with internal and external stakeholders.

Qualification & Skills

- MBA/PGDM in Marketing preferred.
- 5–7 years of experience in Digital Marketing, preferably within Real Estate, Lifestyle or Premium/Luxury Brands.
- Strong hands-on understanding of Google Ads, Meta Ads, YouTube, digital portals
- Excellent communication, presentation and agency-management skills.
- Strong project-management and coordination abilities.
- Ability to manage multiple projects, agencies and campaigns simultaneously.
- Strong attention to detail with a business and sales-oriented approach.

📌 Senior Marketing Manager (Bengaluru)
🏢 NKlusive
📍 Bengaluru