Company Description

Iliana Beauty & Co. is a modern luxury beauty brand that brings high-performance cosmetics and skincare-led formulations together, grounded in intentional design. Founded by sisters Niharika Singh and Nupoor Singh, the brand is built on ethics, inclusivity, and refined elegance. Every product is created to care for the skin while enhancing individual beauty across a wide range of skin tones.

The leadership team brings expertise across commercial finance, strategy, brand building, technology, and product innovation, with a shared focus on sustainable growth and a consumer-centric vision. Our products are cruelty-free and built to globally compliant standards. We are launching direct-to-consumer in India with a curated range of cosmetics, and we are looking for someone who wants to shape how a new luxury brand finds and grows its audience from day one.

The Role

We are hiring a Senior Marketing Specialist to own performance marketing, digital marketing, and go-to-market strategy for Iliana. This is a hands-on role for someone who is equally comfortable building a launch plan, running paid campaigns, and reading the numbers to decide what to do next. You will work closely with our Marketing and content team and the founders, and you will have real ownership over how the brand grows in its first year and beyond.

What You Will Do

Go-to-market strategy

- Build and execute go-to-market plans for the brand launch and every new product or shade release that follows
- Define target audiences, customer segments, and positioning for each channel, informed by market research and competitor analysis
- Own the promotional and campaign calendar, including launches, seasonal moments, festive periods,



and sale events
- Partner with product and sales to plan pricing, bundles, offers, and launch sequencing

Performance marketing

- Plan, launch, and optimise paid campaigns across Meta (Instagram and Facebook), Google (Search, Shopping, YouTube, Performance Max), and emerging channels
- Manage budgets and pacing against clear targets for ROAS, CAC, conversion rate, and contribution margin
- Run structured creative and audience testing, and turn results into clear next steps for the content team
- Set up and maintain tracking, pixels, conversion events, and attribution across the Shopify storefront and ad platforms

Digital marketing and retention

- Grow owned channels including email, WhatsApp, and SMS, with lifecycle journeys such as welcome, browse and cart recovery, post-purchase, and replenishment
- Improve storefront conversion through landing page tests, offer testing, and onsite experience improvements
- Work with the content and social team to keep messaging, storytelling, and brand voice consistent across every touchpoint
- Support influencer and creator programs with tracking, performance analysis, and amplification of top-performing content through paid media

Measurement and reporting

- Build weekly and monthly dashboards covering acquisition, retention, and revenue performance




- Translate data into recommendations that the founders and team can act on quickly
- Track market trends, competitor activity, and consumer behaviour in the Indian beauty space, and bring those insights into planning.

What We Are Looking For

- 4 to 7 years of marketing experience, with at least 3 years running performance marketing for a direct-to-consumer or e-commerce brand.
- Proven experience managing meaningful paid media budgets on Meta and Google, with results you can speak to in numbers
- Experience planning and executing a product or brand launch from strategy through to measurement
- Strong working knowledge of Shopify, Google Analytics 4, Meta Ads Manager, Google Ads, and at least one email or CRM platform such as Zoho, Klaviyo, WebEngage, or MoEngage
- Comfort with data: building reports in spreadsheets or dashboard tools, reading attribution, and running clean tests
- A good eye for creative and an understanding of what makes beauty content perform, especially on Instagram and short-form video
- Clear written and verbal communication, and the ability to work across creative, product, and sales teams
- Strong organisational skills and comfort managing several priorities in a quick-moving, early-stage environment
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience

Nice to Have

- Experience with luxury, premium, beauty, skincare, or wellness brands
- Familiarity with marketplace marketing on Nykaa, Amazon, or Myntra
- Experience working with influencers and creators at scale
- Understanding of the Indian D2C landscape and regional audience nuances

📌 Senior Marketing Specialist (Dwarka)
🏢 IlianaBeauty u0026
📍 Dwarka