- Develop and execute marketing strategies for software products.
- Drive brand positioning, product marketing, and go-to-market (GTM) strategies.
- Lead digital marketing, demand generation, and lead generation campaigns.
- Conduct market research and competitive analysis to identify growth opportunities.
- Align marketing initiatives with sales objectives to improve customer acquisition and revenue.
- Manage marketing budgets, campaign performance, analytics, and ROI.
- Leverage CRM, marketing automation, and AI tools to optimize marketing effectiveness.
- Develop marketing collateral, case studies, and sales enablement materials.
Required Skills
Primary Skills:
- Strategic Marketing Planning and Execution
- Brand Strategy and Positioning
- Go-to-Market (GTM) Strategy
- Product Marketing and Value Proposition Development
- Market Research and Competitive Analysis
- Digital Marketing and Demand Generation
- Marketing Analytics and Budget Management
- Understanding of ERP, AI/ML, Cloud, SaaS, and Software Products
Secondary Skills:
- Team Leadership and Cross-functional Communication
- SEO, Social Media, and Website Management
- PR, Events, Webinars, and Conference Management
- Marketing Collateral and Customer Case Studies
- MS Office and AI Tools