Location: Mumbai / Hybrid

Department: Marketing

Reports to: Head of Marketing

Experience: 4 to 6+ years

About the Role

We are looking for a Senior Manager, Organic Growth & SEO Partnerships to own and scale our organic growth strategy across SEO, content, link building, digital PR, and strategic partnerships.

The role will focus on improving search visibility across 400+ priority keywords, building a high-quality backlink profile, developing strategic partnerships, and driving organic growth that contributes to trials, demos, qualified leads, and pipeline.

Key Responsibilities

SEO & Organic Growth

- Own and execute the overall organic growth and SEO strategy.
- Lead technical, on-page, and off-page SEO initiatives.
- Develop strategies to improve rankings across 400+ priority keywords.
- Conduct keyword research, competitor analysis, and SERP analysis.
- Identify opportunities to increase organic traffic and search visibility.
- Optimise existing content based on search intent, keyword opportunities, and performance.
- Monitor SEO trends, algorithm updates, and competitor activity.
- Work with relevant teams to identify and resolve technical SEO issues.

Link Building & Digital PR
- Own the strategy for high-authority backlink acquisition.
- Build and execute scalable link-building and digital PR campaigns.
- Develop relationships with publishers, journalists, bloggers, and relevant industry platforms.
- Identify opportunities for editorial placements, guest contributions, expert commentary, and digital PR.
- Focus on acquiring relevant, authoritative, and high-quality backlinks.




- Track backlink growth, referring domains, link quality, and campaign performance.

Partnerships & Influencer Marketing
- Build and manage relationships with industry influencers, subject-matter experts, publishers, affiliates, and complementary SaaS businesses.
- Identify opportunities for influencer, affiliate, publisher, co-marketing, and content partnerships.
- Develop partnerships that drive backlinks, referral traffic, brand visibility, and qualified leads.
- Explore initiatives such as webinars, expert roundups, podcasts, research reports, and co-created content.
- Manage ongoing partner relationships and measure partnership performance.

Content & Keyword Strategy
- Develop content strategies aligned with search intent, keyword opportunities, and business priorities.
- Identify content gaps through competitor and SERP analysis.
- Work with writers and content teams to create high-quality, SEO-focused content.
- Optimise content for rankings, organic traffic, engagement, and conversions.
- Ensure content targets commercially valuable and high-intent keywords.

Performance & Analytics
- Track and report on organic growth and SEO performance.
- Monitor keyword rankings, organic traffic,



backlinks, referring domains, and search visibility.
- Measure organic trials, demos, qualified leads, and pipeline contribution.
- Use data to identify growth opportunities and prioritise initiatives.
- Present performance insights and recommendations to the Head of Marketing.

Ideal Candidate

- 4 to 6+ years of experience in SEO, organic growth, digital PR, or SEO partnerships.
- Experience in B2B SaaS or technology companies is preferred.
- Proven track record of ranking competitive commercial and high-intent keywords.
- Strong understanding of technical, on-page, and off-page SEO.
- Hands-on experience with link building, digital PR, outreach, and backlink acquisition.
- Strong knowledge of keyword research, search intent, content strategy, and content optimisation.
- Experience building relationships with publishers, influencers, industry experts, affiliates, and digital platforms.
- Experience managing writers, outreach specialists, agencies, or external partners.
- Solid understanding of how SEO contributes to leads, demos, trials, and pipeline.
- Excellent communication, negotiation, and relationship management skills.
- Strong analytical and problem-solving abilities.
- Ability to independently own strategy, execution, and performance.

Tools

- Ahrefs
- Semrush
- Google Search Console
- Google Analytics 4
- Keyword research and content optimisation tools
- SEO auditing and technical SEO tools
- Google Sheets / Excel
- Reporting and analytics dashboards

📌 Senior Manager - Organic Growth & SEO Partnerships (Mumbai)
🏢 Testlify
📍 Mumbai