Diamond Forest is a New York-based luxury lab-grown diamond jewelry brand creating fine jewelry inspired by nature, craftsmanship, and modern luxury. Backed by our diamond manufacturing expertise in Surat, India, we serve the US market through our direct-to-consumer e-commerce platform.

We are looking for a results-driven Senior Google Ads Specialist to lead the planning, execution, optimization, and scaling of our Google advertising campaigns, with a primary focus on increasing profitable online sales and customer acquisition in the United States.

1. Google Ads Strategy & Campaign Management

- Plan, build, manage, and optimize Google Ads campaigns targeting customers across the United States.
- Manage Google Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.
- Develop keyword strategies targeting high-intent customers searching for lab-grown diamond jewelry, engagement rings, wedding bands, and fine jewelry.
- Structure campaigns by product category, customer intent, audience, and business objectives.
- Manage campaign budgets, bidding strategies, audience targeting, and geographic segmentation.

2. E-commerce Growth & Performance Optimization

- Drive qualified website traffic, online purchases, and revenue while maintaining profitable customer acquisition costs.
- Optimize campaigns using ROAS (Return on Ad Spend), CPA (Cost per Acquisition), conversion rate, average order value, and revenue data.




- Identify opportunities to scale winning campaigns and reduce wasted advertising spend.
- Develop strategies for high-ticket jewelry products with longer customer consideration cycles.
- Build and optimize remarketing strategies to re-engage website visitors and potential buyers.

3. Google Merchant Center & Shopping Ads

- Manage Google Merchant Center and product feed optimization.
- Monitor product approvals, feed errors, product attributes, pricing, and campaign eligibility.
- Improve Shopping and Performance Max performance through product segmentation, feed quality, and relevant creative assets.

4. Analytics, Tracking & Reporting

- Monitor campaign performance through Google Ads and Google Analytics 4 (GA4).
- Set up, audit, and troubleshoot conversion tracking using Google Tag Manager, Google Ads tags, and enhanced conversions.
- Ensure accurate tracking of purchases, revenue, conversion value, and other relevant e-commerce events.
- Analyze search terms, customer behavior, campaign performance, and attribution data to identify growth opportunities.
- Prepare regular performance reports with actionable recommendations for improving sales and profitability.

Work Schedule

As Diamond Forest operates in the US market, this role requires working 8:00 PM to 5:00 AM IST to align with our Current York team's working hours.

📌 Senior Google Ads Specialist (Mumbai)
🏢 Diamond Atelier
📍 Mumbai