About Taggd

Taggd is a digital recruitment platform that provides Ready-to-Hire talent to India Inc. Combining the power of human knowledge and data, Taggd has successfully fulfilled talent mandates of more than 100+ clients and ensured hiring managers' success for half a million jobs from 14+ sectors. With a vision to fulfil 1 million jobs through our talent platform by 2030, we strive to connect people with people, people with companies, and people with opportunities.

For more information, please visit www.taggd.com

Designation: Senior Manager, Content Marketing

Location: Gurugram, Haryana, India

Employment Type :Full time

Role Purpose :

Build and lead Taggd's B2B content engine turning research and market insight into thought leadership, brand-leadership writing and demand-generation content that earns media visibility, grows the audience across social platforms and delivers a steady flow of Marketing Qualified Leads (MQLs).

Key Responsibilities

Thought Leadership and Long-Form Content

- Research, write and publish eBooks, white papers and long-form reports that position Taggd as a voice in talent acquisition and HR tech. • Produce brochures and other sales collateral that are attractive, accurate and ready for the sales team to use.
- Write B2B and brand-leadership content, including articles, point-of-view pieces and press releases, with a consistent voice.

SEO

- Own SEO across on-page, off-page and technical levels, with hands-on involvement rather than agency oversight alone.
- Build keyword-led content plans for the target audience and track search performance. Social Media and Audience Building
- Run Taggd's presence on LinkedIn, Facebook, Instagram, X and other relevant platforms.
- Target and reach prospective audiences, and grow engagement levels and community count on LinkedIn.

Public Relations

- Build and manage relationships with leading publishing media houses.



• Secure a minimum of 12 to 15 media mentions through placements, press releases and thought-leadership pitches.

Demand Generation

- Manage Marketing Qualified Leads (MQLs) from content and campaigns, with a high conversion ratio into sales conversations.
- Work with Sales and Marketing on campaigns, content calendars and lead-quality feedback. Top KPIs KPI What Is Measured Target Thought Leadership Output eBooks, white papers, long-form reports and brochures published High conversion ratio, at or above the agreed benchmark

As per the agreed annual plan SEO Performance On-page, off-page and technical SEO health and organic reach As per the agreed quarterly target

Social Engagement Engagement levels and community count, led by LinkedIn As per the agreed monthly target PR Mentions Mentions in leading publishing media houses

Minimum 12 to 15 mentions MQLs Generated Marketing Qualified Leads from content and campaigns 30 MQLs per quarter MQL Conversion Candidate Profile Share of MQLs converting down the funnel This role suits someone who has already produced thought leadership at scale and tied content to pipeline.

The successful candidate will:

- Have research-led B2B content experience, with a minimum of 6 eBooks and 1 to 2 white papers delivered.
- Have prepared long-form reports and attractive brochures.
- Bring hands-on SEO experience across on-page, off-page and technical.
- Have managed social media on LinkedIn, Facebook, Instagram, X and other platforms, with a record of audience targeting and engagement growth.
- Have worked with leading publishing media houses and secured 12 to 15 mentions at minimum.
- Have managed MQLs (8 to 10, benchmarked at 30 MQLs per quarter) with a high conversion ratio.
- Come from SaaS, HR Tech or Product, or from the target companies listed above.
- Write with authority in B2B, thought-leadership and brand-leadership styles. Keywords B2B content writing

•Thought leadership
- Brand leadership writing
- SEO
- Press release
- Social media

📌 Senior Content Marketing Manager (Gurugram)
🏢 Talent Hired-the Job Store
📍 Gurugram