Role and Responsibilities: We are looking for someone to be a part of Gritzo – a leading online nutrition brand in India. Gritzo is India’s first personalized child nutrition brand where we believe every child is unique and so is their growth journey. This role will be a part of the brand team at Gritzo and will be reporting directly to the Brand Head.
This role will have a team reporting to them and will need to have a balance of both left brain & right brain attributes. The person will be responsible for driving topline growth through new product development, GTM campaigns, category management & 0-1 scale up. The breakdown of the responsibilities is given below:
P&L; ownership :
- Own the brand’s P&L; and drive revenue growth and profitability in line with the annual business plan.
- Monitor key business metrics and implement strategies to achieve topline and bottom-line targets.
New Product Development:
- Whitespace mapping: Identify new whitespaces to launch new products in collaboration with the R&D; team. This includes deep diving into the science behind the product, understanding the formulation, working on sensory development crafting key USPs & packaging of the product.
- Exploring extensions for each product line
- Owning Launch pricing & GM% of the product
- Working closely with channel teams to launch trial packs, recent packaging sizes, etc.
Go-to-Market (GTM) Strategy:
- Plan & execute the GTM strategy for new product launched within the portfolio
- GTM includes determining pricing & channel SKU sizes, create awareness through influencer amplification & work on performance marketing narratives that resonate with the TG and drive higher ROIs
- Provide product briefs to the marketing team & collaborate with them to launch products across digital channels
- Own & execute product photoshoots for every new product launch within the portfolio
- Ideate on possible tie-ups partnerships to amplify the new product launch
- Work on influencer performance marketing creatives with the team to scale the product on D2C
Category Management (D2C + Ecom/QCom):
- Create listing images across D2C, Ecom & QCom platforms
- Collaborate with the supply chain teams to manage inventory levels for each SKU
- Work closely with the Ecom channel teams to provide static banners & videos to drive BTL ROIs
- Drive new combo creation & manage product lifecycle on marketplaces
Create & monitor daily reports:
- Monitor portfolio performance, identify growth opportunities, and track competitor activities.
- Develop and maintain daily business performance dashboards in collaboration with the analytics team.
- Analyse key business metrics to identify trends, evaluate campaign effectiveness, and support data-driven decision-making.
- Track category performance and recommend strategies to improve revenue, profitability, and overall business growth.