SEO Lead Global Organic Growth

HelixtaHR | EazeeSign | India • Canada • United States

Position :SEO Lead – Global Organic Growth

Experience :12+ years (SEO), incl. 4+ years leading teams

Department : Digital Marketing (Brand Marketing)

Location : Delhi NCR (on-site)

Work Mode : Work from office, 5 days a week

Products

HelixtaHR (AI HRMS) & EazeeSign (AI eSignature)

Markets

India, Canada, United States

About Us

- We are part of Rhysley Group, a Canada-based IT company building AI-first SaaS products for businesses.
- HelixtaHR – an AI-native HRMS (HR, payroll, attendance, recruitment, and the HelixAI assistant) built for growing businesses.
- EazeeSign – an AI-powered eSignature platform with document summaries, risk analysis, and clause extraction.
- Both products serve the same B2B SaaS buyer (HR, finance, legal, and operations leaders), so one SEO leader can build shared authority and cross-product growth.

About the Role
- We are hiring a strategic, hands-on SEO Lead to own organic growth for HelixtaHR and EazeeSign across India, Canada, and the United States.
- You will build and run a multi-product, multi-market SEO roadmap that turns search visibility into qualified leads, free trials, app installs, and paid subscriptions.
- You will lead the SEO team and work closely with content, design, development, product, and performance marketing teams.
- This role has full ownership: you set the strategy, drive execution, and are accountable for organic pipeline and revenue.

Key Responsibilities 1. Multi-Product SEO Strategy & Roadmap

- Build separate but connected SEO strategies for HelixtaHR and EazeeSign, aligned to business, product, and revenue goals.
- Create quarterly roadmaps with clear priorities, KPIs, and targets for each product and each market.
- Do keyword research, search-intent mapping, content-gap analysis, and competitor benchmarking across the HR-tech and eSignature categories.
- Find cross-product opportunities (for example HR documents, offer letters, and onboarding paperwork) where HelixtaHR and EazeeSign can rank and convert together.
- Prioritise high-intent, revenue-driving keywords such as “best HRMS software”, “eSignature software”, “[competitor] alternative”, and “[competitor] vs [competitor]”.

2. International SEO – Canada & US Market Expansion

- Plan and run the international SEO setup: market targeting, hreflang, and subfolder or subdomain structure for India, Canada (en-CA), and the US (en-US).
- Build market-specific keyword and content plans based on how North American buyers search (terms, spelling, pricing in CAD/USD, compliance topics).




- Create compliance-led content clusters that build trust and rank in each market, for example ESIGN Act and UETA for the US, PIPEDA and provincial rules for Canada, and payroll and HR compliance topics.
- Benchmark against and outrank global competitors, such as BambooHR, Rippling, Gusto, and ADP (HR), and DocuSign, Adobe Acrobat Sign, Dropbox Sign, and PandaDoc (eSign).
- Keep strong rankings in India against Keka, Darwinbox, Zoho People, and greytHR (HR) and Leegality, Digio, Zoho Sign, and eMudhra (eSign).
- Build local trust signals for North America: reviews on G2, Capterra, and Software Advice, local citations, and region-specific landing pages.
- Exposure to French-language (Quebec) SEO is a plus.

3. Technical SEO

- Run regular technical audits of helixtahr.com and eazeesign.com covering crawling, indexing, site architecture, canonicals, XML sitemaps, robots.txt, and redirects.
- Improve Core Web Vitals, page speed, mobile experience, internal linking, and structured data (SoftwareApplication, FAQ, Organization, Review schema).
- Lead SEO for website rebuilds and migrations so rankings and traffic are protected during redesigns.
- Work with developers to implement fixes on time, and set up SEO QA checks before any release.

4. On-Page SEO, Content & Conversion

- Oversee on-page optimisation: titles, meta descriptions, headings, URL structure, internal links, and search intent.
- Lead content strategy with the content team: product and feature pages, industry pages, comparison and alternative pages, templates, guides, and blogs.
- Build topical authority clusters, for example HR, payroll, attendance, recruitment, digital signatures, contract management, and document workflows.
- Scale page creation where it makes sense (programmatic SEO for templates, integrations, use cases, and locations) without sacrificing quality.
- Improve organic conversion rates on landing pages, CTAs, and demo, trial, and pricing pages, working with UI/UX and CRO teams.

5. Off-Page SEO, Authority & Digital PR

- Lead ethical, high-quality link building across India, Canada, and the US through digital PR, guest posts, partnerships, and resource pages.
- Run competitor backlink-gap analysis and target relevant SaaS, HR-tech, legal-tech,



and fintech publications.
- Audit backlink profiles, flag toxic links, and keep link growth secure and natural.
- Grow brand mentions, review volume, and listings on software directories and review platforms in every target market.

6. AI Search & Next-Generation Visibility

- Optimise for AI-driven search: Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot (GEO/AEO).
- Structure content and entities so that HelixtaHR and EazeeSign are cited in AI answers for category and comparison questions.
- Support App Store and Google Play visibility (ASO) for both mobile apps together with the product and growth teams.

7. Team Leadership & Execution

- Lead, mentor, and grow the SEO team with clear ownership, weekly targets, and accountability.
- Assign work, set individual and team KPIs, and track weekly and monthly delivery.
- Build SEO processes, SOPs, quality standards, checklists, and reporting systems that scale across two products and three markets.
- Work with content, design, development, product, performance marketing, and sales teams to get work shipped on time.

8. Analytics, Reporting & Business Impact

- Track performance with Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and Looker Studio dashboards, split by product and market.
- Measure organic traffic, rankings, leads, demos, trials, installs, sign-ups, and revenue influenced by SEO.
- Present monthly and quarterly reports to leadership covering wins, gaps, risks, and next actions.
- Show clear SEO ROI and connect organic performance to pipeline and revenue.

Required Skills & Qualifications
- 12+ years of hands-on SEO experience, including 4+ years leading SEO teams or the SEO function.
- Proven success ranking B2B SaaS websites in competitive categories, backed by measurable traffic, lead, and revenue results.
- Hands-on international SEO experience in the US and/or Canada (hreflang, geo-targeting, multi-region site structures).
- Strong skills in technical SEO, on-page optimisation, content strategy, and link building.
- Experience managing SEO for more than one product, brand, or website at the same time.
- Experience handling SEO during website migrations or redesigns without losing traffic.
- Expert in Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and Looker Studio; familiar with CMS platforms and basic HTML, CSS, and JavaScript SEO.
- Strong analytical thinking with the ability to connect SEO work to leads, conversions, and revenue.
- Excellent English communication, stakeholder management, and presentation skills.

📌 Search Engine Optimization Lead (New Delhi)
🏢 Rhysley
📍 New Delhi