- Design and develop solutions using Salesforce Marketing Cloud.
- Develop and maintain Email Studio, Journey Builder, Automation Studio, Content Builder, and CloudPages.
- Create and manage SQL queries, Data Extensions, data models, and segmentation.
- Develop personalized and targeted marketing campaigns using AMPscript and other Marketing Cloud capabilities.
- Configure and maintain customer journeys, automation workflows, and scheduled processes.
- Integrate Salesforce Marketing Cloud with Salesforce CRM and other external systems using APIs and integration tools.
- Troubleshoot application, integration, data, and campaign-related issues.
- Perform code reviews, unit testing, deployment, and production support.
- Work closely with business analysts, architects, QA teams, and business stakeholders to understand requirements and deliver solutions.
- Ensure solutions follow Salesforce development and security best practices.
- Prepare technical documentation for developed solutions and integrations.
- Provide technical guidance and support to junior developers.
Mandatory Skills
- 5-8 years of Salesforce development experience, with strong experience in Salesforce Marketing Cloud.
- Hands-on experience with:
- Marketing Cloud
- Email Studio
- Journey Builder
- Automation Studio
- Content Builder
- CloudPages
- Data Extensions
- SQL
- AMPscript
- Strong understanding of Salesforce Marketing Cloud data architecture and customer journeys.
- Experience with REST/SOAP APIs and system integrations.
- Good understanding of Salesforce CRM and integration concepts.
- Robust troubleshooting and problem-solving skills.
- At least one relevant Salesforce certification is mandatory.