(JD) – Sales Manager

Company: B.U. Bhandari Auto Pvt. Ltd. Brand: Volkswagen (VW) Location: T. Pashan, Pune, Maharashtra

Department: Sales – Automobile / Passenger Cars

Position: Sales Manager

Experience: 5–8 years in automobile sales, preferably with premium or luxury car brands Qualification: Graduate in any discipline; MBA in Sales/Marketing preferred Reporting To: General Manager / Dealer Principal

Job Purpose To lead and manage the Volkswagen sales team at B.U. Bhandari Auto, T. Pashan, Pune, ensuring achievement of monthly and annual sales targets, customer satisfaction, dealership profitability, and business growth in accordance with Volkswagen brand standards.

Key Responsibilities

1. Sales Planning & Target Achievement

- Develop and implement monthly, quarterly, and annual sales plans.
- Achieve vehicle retail, wholesale, booking, and revenue targets.
- Monitor model-wise sales performance and take corrective action to meet business objectives.
- Drive sales of Volkswagen passenger car models and applicable dealership offerings.

2. Team Management & Leadership

- Lead, motivate, and manage the team of Sales Consultants and Team Leaders.
- Allocate individual sales targets and monitor daily performance.
- Conduct daily sales meetings, pipeline reviews, and performance evaluations.
- Train team members on product knowledge, sales techniques, negotiation, and customer handling.
- Support recruitment, onboarding, and development of sales personnel.

3. Customer Relationship Management (CRM)

- Ensure timely follow-up of enquiries, leads, walk-ins, and digital enquiries.
- Monitor lead conversion ratios, test drives, bookings, and customer feedback.
- Handle escalated customer complaints and ensure prompt resolution.
- Maintain high standards of customer experience throughout the sales journey.

4. Sales Operations & Process Management

- Ensure compliance with Volkswagen sales processes, dealership policies, and brand standards.
- Monitor daily sales reports, booking status, vehicle availability, invoicing, and deliveries.




- Coordinate with finance, insurance, accessories, registration, and delivery teams.
- Ensure accurate documentation and smooth vehicle delivery to customers.

5. Business Development & Marketing

- Identify new business opportunities through corporate sales, institutional sales, referrals, and local market development.
- Plan and execute sales campaigns, exchange activities, roadshows, and customer engagement events.
- Develop relationships with corporate clients and prospective customers.
- Analyse competitor activities, market trends, and customer preferences to improve sales performance.

6. Financial Performance & Profitability

- Monitor dealership sales revenue, margins, discounts, and sales-related expenses.
- Ensure effective management of sales incentives and promotional schemes.
- Support the achievement of dealership profitability while maintaining brand pricing and sales policies.
- Coordinate with the finance team to improve vehicle finance penetration, insurance sales, and other approved revenue opportunities.

7. Reporting & Performance Analysis

- Prepare daily, weekly, and monthly sales performance reports.
- Track KPIs such as enquiry conversion, test-drive conversion, booking-to-retail ratio, cancellations, and customer satisfaction.
- Review team productivity and implement action plans to improve performance.
- Maintain accurate CRM records and ensure timely reporting to management.

Required Skills & Competencies
- Strong leadership, team management, and communication skills.
- Excellent sales planning, negotiation, and closing abilities.
- Knowledge of automobile retail sales and dealership operations.




- Understanding of customer relationship management and lead management systems.
- Solid analytical, problem-solving, and decision-making abilities.
- Ability to work under pressure and achieve business targets.
- Proficiency in MS Excel, reporting tools, and CRM/DMS software.
- Customer-focused approach with a strong commitment to service quality.

Eligibility Criteria
- Minimum 5 years of experience in automobile sales, with relevant experience in a supervisory or managerial role.
- Experience with Volkswagen, Škoda, Hyundai, Toyota, Honda, Tata, Mahindra, or other established passenger vehicle brands preferred.
- Proven track record of achieving sales targets and managing a sales team.
- Knowledge of Pune's automobile market and local customer base will be an advantage.
- Willingness to work dealership hours and participate in sales events as required.

Key Performance Indicators (KPIs)
- Monthly vehicle retail and booking target achievement.
- Enquiry-to-booking and booking-to-retail conversion ratios.
- Test-drive generation and conversion.
- Sales team productivity and target achievement.
- Customer satisfaction and complaint resolution.
- Finance and insurance penetration, where applicable.
- Dealership profitability and discount control.
- CRM compliance and lead follow-up effectiveness.

Compensation & Benefits
- Salary: As per industry standards and candidate experience.
- Performance-based incentives linked to sales targets and dealership policies.
- Other benefits as per company policy.

Preferred Candidate Profile A results-oriented automobile sales professional with strong leadership capabilities, excellent customer-handling skills, and a proven ability to drive Volkswagen vehicle sales, develop high-performing teams, and contribute to dealership growth at the B.U. Bhandari Volkswagen dealership in T. Pashan, Pune.

For More Details

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Pay: ₹60,000.00 - ₹65,000.00 per month

Work Location: In person

📌 Sales Manager (Pune)
🏢 B.U. BHANDARI AUTO
📍 Pune