Department: Sales / Business Development

Industry: EdTech / LMS / SaaS / Learning & Development

Employment Type: Full time

Reports To: Sales Manager / Head of Business Development

Job SummaryResponsible for driving B2B sales and business development for EdTech, LMS, Learning & Development, and digital learning solutions. The role involves identifying and qualifying prospects, understanding business requirements, conducting product demonstrations, preparing proposals, managing client relationships, and coordinating internally to move opportunities from lead generation through closure.

Key Responsibilities1. Lead Generation &

- Prospecting

- Identify potential B2B clients across industries and geographies.
- Generate and qualify inbound and outbound leads using Apollo and other prospecting tools.
- Conduct email outreach and follow-up campaigns.
- Maintain the sales pipeline and prospect database.

2. Lead Qualification

- Assess client needs, business challenges, budgets, timelines, and buying intent.
- Identify key stakeholders and decision-makers.
- Qualify leads based on business fit and purchase readiness.
- Follow up with prospects throughout the sales cycle.

3.

Client

Communication &

• Discovery

- Conduct client calls and discovery meetings.
- Understand requirements related to LMS, L&D;, employee training, and digital learning.
- Recommend suitable products and services based on client needs.
- Communicate product capabilities and business value effectively.

4.

Product

Demonstrations

- Conduct online product demos and walkthroughs.
- Demonstrate LMS features, learner/admin workflows, reporting, assessments, content management, and AI capabilities.
- Customize demos to match client requirements and use cases.
- Address questions and objections during demonstrations.

5. Proposal & • Solution Development

- Prepare customized proposals, quotations, presentations, and capability decks.
- Coordinate with internal teams to develop suitable solutions.
- Explain pricing, features, implementation approaches, and deliverables.




- Support negotiations and commercial discussions.

6.

Sales

Follow-up &

- Conversion

- Manage opportunities from initial contact to deal closure.
- Follow up through emails, calls, and meetings.
- Address objections and track next steps and closure timelines.
- Work toward monthly and quarterly sales targets.

7.

Client Relationship

Management

- Build and maintain relationships with prospective and existing clients.
- Identify changing requirements and opportunities for additional services.
- Coordinate with implementation and delivery teams for smooth handovers.
- Maintain professional communication throughout the customer journey.

8. Cross-functional Collaboration

- Collaborate with Marketing, Website, Product, LMS, and Delivery teams.
- Share prospect feedback and market requirements.
- Support marketing campaigns, lead generation, content, and outreach.
- Coordinate with technical teams on product and integration queries.

9. Sales &

• Market Research

- Research competitors, market trends, customer needs, and emerging EdTech/L&D; technologies.
- Identify new industries, markets, and customer segments.
- Track competitor offerings and share relevant insights.

10. Reporting & • Sales Operations

- Maintain accurate lead and opportunity records.
- Prepare sales reports and pipeline updates.
- Track leads, follow-ups, demos, proposals, conversions, and lost opportunities.
- Monitor sales funnel progress and upcoming opportunities.

Key Skills

- B2B Sales & Business Development
- Lead Generation & Qualification
- Consultative Selling
- Client Relationship Management
- Product Demonstrations
- Proposal & Presentation Preparation
- Sales Follow-ups
- Negotiation & Objection Handling
- Email Outreach
- Market Research
- CRM & Sales Pipeline Management
- Client Communication
- Cross-functional Coordination
- EdTech / LMS / SaaS Solution Selling

Tools / Platforms

- Apollo and prospecting tools
- Brevo and email outreach platforms
- CRM and sales pipeline tools
- Microsoft Office / Google Workspace
- LMS platforms
- AI-enabled sales and productivity tools

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