Job Summary

We are seeking an experienced and dynamic Regional Sales Manager (B2B) to lead and expand our B2B footprint in the gold jewellery sector. The ideal candidate will be responsible for driving revenue growth, managing key accounts (large retail chains, wholesalers, and independent jewelers), leading a regional sales team, and expanding our market presence across the designated region.

Key Responsibilities

1. Sales Strategy & Business Development

- Formulate and implement regional B2B sales strategies to achieve targets for volume, revenue, and gross margins.
- Identify and onboard recent business opportunities, including large-format retailers, regional chain jewelers, wholesalers, and institutional buyers.
- Expand market penetration in primary and secondary target markets within the assigned region.
- Monitor market trends, competitor pricing, and demand for specific gold jewellery categories (e.g., plain gold, antique, CZ/studded, lightweight, bridal).

2. Account Management & Relationship Building

- Build and maintain strong, long-term relationships with key B2B clients, showroom owners, and procurement managers.
- Regularly visit key clients and trade hubs/markets across the region.
- Understand client preferences regarding purity (18K, 22K), weight ranges, designs, and wastage/making charges to offer tailored product selections.
- Address and resolve client queries, stock replenishment requests, and product quality feedback promptly.

3. Team Leadership & Operations

- Lead, mentor,



and track the performance of Sales Executives / Account Managers across the region.
- Set clear monthly/quarterly sales targets, KPIs, and route plans for the sales team.
- Coordinate with internal departments (Design, Production, Quality Control, and Logistics) to ensure timely fulfillment of customer orders and sample deliveries.
- Oversee sample management and safeguard high-value gold jewellery samples carried by sales representatives during client visits and trade shows.

4. Financial & Inventory Compliance

- Manage payment collection cycles, credit terms, and outstanding balances in accordance with company credit policies.
- Reconcile gold weight balances (GTM/metal accounts) and cash collections with client accounts to ensure zero discrepancy.
- Ensure full compliance with statutory and industry regulations (Hallmarking, BIS standards, AML/KYC policies, and GST compliance).

5. Trade Shows & Industry Networking

- Represent the company at national and regional B2B jewellery exhibitions, trade fairs, and buyer-seller meets (e.g., IIJS, regional trade events).
- Organize product roadshows and private viewings for VIP trade clients.

Key Performance Indicators (KPIs)

- Regional revenue and volume growth against monthly/quarterly targets.
- Client retention rate and new key account acquisition.
- Days Sales Outstanding (DSO) and timely collection of payments/gold metal accounts.
- Average order value and basket mix (pushing high-margin design lines)

📌 Regional Sales ManagerB ( Gold Jewellery) (Haryana)
🏢 Shraddha Gold's India
📍 Haryana