Job Purpose To drive sales growth, distributor management, market development, collections, and customer engagement across the assigned territory while ensuring achievement of business targets, payment collections, and sustainable distributor profitability.

Key Responsibilities

Sales & Business Development

- Achieve primary and secondary sales targets for the assigned region.
- Develop and expand the customer base across poultry, cattle, aqua, feed mills, integrators, and distributors.
- Identify new business opportunities and drive market penetration.
- Execute sales strategies and promotional activities to increase market share.

Distributor Management

- Appoint, develop, and manage distributors within the territory.
- Monitor distributor inventory, stock movement, and liquidation plans.
- Ensure healthy stock levels and minimize ageing inventory.
- Support distributors in achieving sales and collection objectives.

Collections & Working Capital Management

- Drive timely collection of outstanding payments and achieve DSO targets.
- Monitor customer credit exposure and payment behavior.
- Coordinate with distributors and customers for overdue recovery.
- Ensure adherence to company credit policies.

Customer Relationship Management

- Build strong relationships with feed millers, integrators, consultants, veterinarians, farmers, and channel partners.
- Conduct regular customer visits and technical-commercial discussions.
- Address customer queries and coordinate with the technical team for solutions.

Market Intelligence

- Track competitor activities, pricing,



recent product launches, and market trends.
- Provide market feedback and growth opportunities to management.
- Identify emerging opportunities in the Animal Nutrition segment.

Business Planning & Reporting

- Prepare monthly sales forecasts and business plans.
- Track sales performance against targets.
- Submit periodic reports on sales, collections, stock status, market developments, and key customer updates.
- Ensure timely updates in CRM and reporting systems.

Key Performance Indicators (KPIs)

- Sales Revenue Achievement
- Volume Growth
- New Customer Addition
- Distributor Development
- Collection Efficiency / DSO
- Outstanding Recovery
- Product Mix Achievement
- Market Share Growth
- Inventory Management
- Team Performance

Educational Qualification

- B.Sc. / M.Sc. Agriculture, Veterinary Science, Animal Nutrition, Dairy Science, Life Sciences or related discipline.
- MBA (Marketing) preferred.

Experience

- 8-15 years of experience in Animal Nutrition, Poultry, Feed Additives, Feed Supplements, Animal Health, Veterinary Products, or related industries.
- Proven experience in regional sales management and channel management.

Key Skills

- Sales & Business Development
- Distributor Management
- Collection & Credit Control
- Negotiation & Influencing Skills
- Customer Relationship Management
- Team Management
- Territory Planning
- Business Analytics
- Market Development
- Communication & Presentation Skills

Travel Requirement

- Extensive travel across assigned territory for customer, distributor, and market visits.

📌 Regional Sales Manager - Animal Nutrition (Coimbatore)
🏢 Camlin Fine Sciences (CFS)
📍 Coimbatore