Product Marketing Manager Fleet SaaS (Commercial &

Customer-Centric)

Location: HSR, Bangalore (Work from Office)

Experience: 6–10+ years

Employment Type: Full-time

Reporting To: AVP (Product / Growth)

About B:Live

B:Live is building an operating system for enterprise EV fleets — combining fleet management,

logistics operations, charging, and ESG intelligence into a unified SaaS platform.

We work with enterprise clients, fleet operators, and mobility partners to enable large-scale EV adoption with measurable operational and commercial outcomes.

Role Overview

We are looking for a Product Marketing Manager to lead the commercialisation,

positioning, and market adoption of our Fleet SaaS platform.

This is a high-impact, revenue-linked role — not limited to messaging or launches. You will be responsible for ensuring that the product is clearly positioned, effectively sold, and successfully monetised across enterprise customers.

You will act as the bridge between product, sales, and customers, ensuring strong alignment between platform capabilities, customer needs, and revenue outcomes.

What You’ll Own

Product positioning, packaging, and pricing for Fleet SaaS

Enterprise GTM strategy and sales enablement

Customer solutioning and use-case alignment

Adoption, expansion, and monetisation of the platform

Market intelligence and competitive positioning

Key Responsibilities

1. Product Positioning & Commercialisation Define clear value propositions for different customer segments (enterprise, fleet operators, partners)

Translate platform capabilities into outcome-driven narratives (cost savings,

utilisation, ESG impact, efficiency)

Build packaging and pricing strategies aligned to customer willingness to pay

Ensure the product is market-ready and revenue-focused, not just feature-complete

2. GTM Strategy & Enterprise Sales Enablement Co-own GTM strategy with leadership across India and global markets

Work closely with sales teams to:

Support enterprise pitches, demos,



and solution discussions

Build high-conversion sales collateral (decks, case studies, ROI models)

Improve win rates through strong product positioning

Define segment-wise GTM approaches (enterprise, SMB, partnerships)

3. Customer & Market Understanding (ICP Focus) Define and continuously refine Ideal Customer Profiles (ICP)

Engage directly with enterprise customers to understand:

Decision drivers

Buying behaviour

Operational pain points

Conduct competitive and market analysis to shape positioning and strategy

4. Solutioning & Use-Case Mapping Translate customer requirements into structured solution narratives using existing platform capabilities

Work with product teams to:

Identify gaps and prioritise enhancements

Avoid unnecessary custom builds by creating reusable solution frameworks

Build industry-specific use cases (logistics, employee transport, fleet leasing, etc.)

5. Adoption & Monetisation Own product adoption metrics and revenue outcomes

Track

Feature adoption

Customer engagement

Conversion and expansion revenue Identify opportunities for upsell, cross-sell, and pricing optimisation

Ensure features are aligned to monetisable value, not just usage

- Product–Sales–Customer Alignment

Act as a single point of alignment between product, sales, and customers

Ensure

Product roadmap reflects real market needs

Sales teams are equipped to sell effectively

Customer feedback loops into product decisions

1. Leadership & Execution Work closely with Product Managers to ensure market alignment of features

Drive a culture of commercial thinking and customer-centricity





Influence roadmap decisions based on revenue potential and market demand

Must-Have Skills & Experience

6–10+ years of experience in Product Marketing / Product Management in B2B SaaS

Proven track record of

Launching and scaling SaaS products

Driving monetisation and revenue growth

Strong experience working with enterprise sales and GTM teams

Ability to convert product capabilities into clear business value and ROI narratives

Experience in solutioning for enterprise customers

Strong understanding of SaaS pricing, packaging, and adoption models

Excellent communication and storytelling skills for enterprise audiences

Preferred Experience

Exposure to mobility, fleet management, logistics, or EV ecosystems

Experience with telematics, IoT, or operations-heavy platforms

Understanding of multi-market GTM (India + global markets)

Core Capabilities

Robust commercial and customer-first mindset

Ability to bridge product, sales, and market realities

Data-driven approach to adoption and monetisation

High ownership with execution focus

- Strong stakeholder management and influence Tools & Exposure

CRM & Sales Tools: Salesforce / HubSpot

Analytics: Mixpanel, Amplitude, GA4, Power BI, Looker

Product & Execution: Jira, Notion, Confluence

Basic understanding of APIs, integrations, and SaaS architecture

What We Are Looking For A builder who can position and sell, not just market

Someone who understands how SaaS products make money

Strong ability to align customer needs product capability revenue outcome

Comfortable working in a high-ownership, evolving environment

Success in This Role (90–120 Days)

Clear GTM and positioning for Fleet SaaS across key segments

Improved enterprise deal conversions through better solutioning

Defined pricing and packaging aligned to customer segments

Strong adoption and early monetisation signals from existing deployments

Tight alignment between product roadmap and market demand

📌 Product Marketing Lead (Bengaluru)
🏢 Arcis Clean Energy
📍 Bengaluru