PPC Executive

Exp: 2.5+ Years

Location: Ahmedabad

Responsibilities

- Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and social media platforms.
- Conduct keyword research, competitor analysis, audience research, and campaign planning.
- Create and optimize ad copies, headlines, descriptions, and extensions to improve CTR and conversions.
- Monitor campaign performance and key metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
- Perform regular A/B testing of ad copies, targeting, bidding strategies, and landing pages.
- Manage and optimize campaign budgets to ensure efficient spend and better ROI/ROAS.
- Identify performance gaps and take timely corrective actions based on data and campaign insights.
- Coordinate with content, design, SEO, and development teams for landing page and campaign improvements.
- Set up and monitor conversion tracking, goals, and campaign analytics.
- Prepare and present weekly and monthly PPC performance reports, including insights, learnings, and action plans.
- Stay updated with Google Ads, Apple Search Ads, paid media trends, platform updates, and industry best practices.




- Independently manage day-to-day campaign activities while taking ownership of campaign performance.

Qualifications

- 2.5+ years of hands-on PPC / Paid Media experience.
- Strong hands-on experience with Google Ads; Google Ads certification is preferred.
- Working knowledge of Google Analytics/GA4, Google Tag Manager, SEMrush, or similar tools.
- Good understanding of keyword research, bidding strategies, audience targeting, conversion tracking, and campaign optimization.
- Strong analytical and problem-solving skills with the ability to convert data into actionable decisions.
- Positive communication and reporting skills.
- Ability to manage budgets and prioritize campaigns based on business goals.
- Comfortable working independently and taking ownership of campaign results.

Preferred Experience

- Experience in running mobile app acquisition campaigns and understanding app install/conversion metrics.
- Experience managing PPC campaigns for IT/software services or technology companies.
- Hands-on experience with Apple Search Ads.
- Experience with lead generation as well as conversion-focused campaigns.
- Exposure to international campaigns and multiple geographic markets is a plus.

📌 PPC Executive (Ahmedabad)
🏢 Moon Technolabs
📍 Ahmedabad