Function: Podcast / Business Development / Relationship Outreach
Experience: 1-2 years preferred
Primary Goal: Convert qualified cold prospects into confirmed podcast guests through research-led, personalized outreach and end-to-end relationship management.
1. Role ObjectiveWe are looking for someone who can independently manage the podcast guest acquisition process from prospect research to confirmed recording.
This is not a bulk cold-email, data-entry, or template-personalization role.
The person should be able to:
Research the prospect → understand their background → identify genuine commonalities with our host → create rapport → initiate a cold conversation → invite them to the podcast → handle replies and objections → follow up → secure the booking → coordinate until recording.
The central skill required is the ability to turn a cold prospect into a warm professional conversation.
2. Key ResponsibilitiesProspect Qualification &
- Research
- Review assigned prospects and determine whether they are genuinely relevant for the podcast.
- Research prospects across LinkedIn, company websites, articles, podcasts, conference appearances, qualified communities, interviews and other public sources.
- Understand the person's career, expertise, current interests and professional context.
- Identify meaningful connections between the prospect and podcast host.
Rapport & • Personalization
- Identify authentic conversation bridges such as:
- Develop 2–3 possible outreach angles for high-priority prospects.
- Select the strongest angle based on why the prospect is likely to engage.
Cold Outreach
- Write concise, personalized outreach across email and LinkedIn.
- Avoid generic templates and superficial LinkedIn-bio personalization.
- Create messages that sound human, relevant and conversational.
- Adapt the same research insight appropriately for different channels.
Follow-Ups & • Reply Handling
- Create context-led follow-ups instead of repetitive “just following up” messages.
- Handle:
- positive replies;
- soft interest;
- timing objections;
- requests for more information;
- skepticism;
- executive-assistant coordination;
- prospects who initially agree and later stop responding.
- Move conversations naturally toward podcast participation.
Podcast Booking & • Relationship Management
- Introduce the podcast appropriately once rapport/relevance has been established.
- Share relevant information, episodes or guest examples when required.
- Coordinate booking links, scheduling and time zones.
- Ensure invitations are accepted.
- Handle rescheduling and at-risk bookings.
- Maintain communication until the guest is successfully recorded.
Pipeline ManagementMaintain accurate status for every prospect, including: Qualified → Researched → Outreach Sent → Follow-Up → Responded → Interested → Scheduling → Booked → Confirmed → Recorded / Rescheduled / Future Follow-Up / Declined The person should always know what action is required next for every active conversation.
3. Candidate PersonaIdeal CandidateThe strongest candidate will combine:
They should be naturally curious about people and able to identify connections that are not immediately obvious.
We want someone who:
- enjoys researching professionals and companies;
- notices small but meaningful details;
- can connect information across different profiles;
- writes excellent conversational English;
- understands how senior professionals communicate;
- can confidently engage founders, CEOs, CMOs, agency owners and directors;
- is persistent without sounding pushy;
- knows when to continue a conversation and when to stop;
- can manage many conversations simultaneously;
- works independently rather than waiting for a manager to identify every outreach angle;
- understands that the goal is a qualified booked guest, not simply completed outreach activity.
4.
Required Skill
Set
Skill
Importance
Prospect research
Critical
Rapport/commonality identification
Critical
Written English
Critical
Conversational cold outreach
Critical
Follow-up strategy
Very High
Senior stakeholder communication
Very High
Attention to detail
Very High
AI-assisted research/writing
Good to Have
B2B marketing knowledge
Good to Have
Podcast/media experience
Preferred
5. Preferred ExperienceCandidates with 6 Months - 2 years of experience in any combination of the following should be considered:
- B2B outbound / SDR / BDR
- Executive outreach
- Podcast guest booking
- PR or media outreach
- Partnerships
- Executive recruitment / headhunting
- Founder-led sales support
- Influencer or expert outreach
- Community building
- Business development
- Executive/prospect research
Experience communicating with US/UK executives or senior professionals is strongly preferred. Podcast experience is useful but not mandatory if the person demonstrates exceptional research, outreach and relationship-building ability.
📌 Podcast Outreach (Delhi)
🏢 Digital Web Solutions
📍 Delhi
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