: Pharma Sales & GTM Specialist

Company: Vegam Smart Factory Solutions Pvt. Ltd.

Location: Bangalore (HQ) / Mumbai / Pune — travel as required

Employment Type: Full-Time

Function: Sales Enablement, Marketing & Go-To-Market (GTM) — Pharma Vertical

Reports To: Chief Executive Officer / Head of Sales & Marketing (as designated)

About the Role

Vegam is looking for a Pharma Sales & GTM Specialist who combines domain understanding of the Pharma manufacturing industry with solid marketing, content, and digital execution skills. This person will drive Vegam's day-to-day content, website, and digital presence for the Pharma vertical, while supporting the broader go-to-market (GTM) strategy that fuels the sales pipeline.

This is a hybrid sales-marketing role—less about closing deals directly and more about building the visibility, credibility, and air cover that makes Vegam's Pharma sales efforts more effective.

Key Responsibilities

1. Day-to-Day Content Management

- Own the creation, editing, and publishing cadence of Pharma-focused content — blog posts, case studies, whitepapers, solution briefs, LinkedIn posts, and newsletters.
- Translate technical/product updates and customer wins into clear, sales-friendly narratives for external audiences.
- Maintain a content calendar aligned with campaigns, industry events, and product milestones.

1. Website & Digital Presence

- Manage and continuously improve the Pharma-vertical sections of Vegam's website — messaging, structure, SEO, and visual presentation.
- Monitor website performance (traffic, engagement, lead capture) and recommend improvements.
- Ensure consistent, up-to-date positioning of Vegam's Pharma offerings across all digital touchpoints (website, LinkedIn, industry directories, partner portals).

1. Go-To-Market (GTM) Support

- Support the design and execution of GTM plans for new Pharma offerings, campaigns, or market segments.
- Coordinate messaging and positioning across sales, marketing,



and product teams to ensure a unified narrative.
- Track and report on GTM campaign performance (leads generated, engagement, pipeline influence).

1. Sales Enablement Content

- Develop and maintain sales collateral — pitch decks, one-pagers, proposal templates, competitive positioning documents — tailored to Pharma buyers.
- Work closely with the sales/pre-sales team to ensure content reflects real client pain points and objection-handling needs.
- Keep a central, up-to-date repository of Pharma sales assets accessible to the wider team.

1. Digital & Social Engagement

- Manage Vegam's Pharma-related presence on LinkedIn and other relevant platforms — posting, engagement, and light community management.
- Identify and engage with industry influencers, analysts, and thought leaders to build Vegam's credibility in the Pharma space.
- Support participation in Pharma industry events, webinars, and conferences (promotional content, follow-up campaigns).

1. Market & Competitive Intelligence

- Track Pharma industry trends, competitor positioning, and market developments relevant to Vegam's offerings.
- Feed insights back into content, messaging, and GTM planning to keep Vegam's narrative current and differentiated.

1. Cross-Functional Coordination

- Act as the connective link between sales, product, and marketing functions for all things Pharma-vertical and external-facing.
- Coordinate with design/creative resources (internal or external) to produce polished content and collateral.
- Support leadership with content and talking points for external communications, client meetings,



and industry speaking opportunities.

Required Skills & Experience
- Prior experience in the Pharma industry in sales, marketing, or sales enablement — familiarity with Pharma manufacturing, quality, or compliance context is a strong plus.
- Proven experience managing content creation, website updates, and digital/social presence in a B2B context.
- Strong writing and storytelling skills — able to turn technical or operational detail into clear, persuasive external content.
- Experience supporting GTM strategy and execution for products or services (campaigns, launches, market positioning).
- Comfortable working with website CMS platforms, basic SEO practices, and LinkedIn/social scheduling tools.
- Ability to build and maintain sales collateral (decks, one-pagers, proposals) independently.
- Strong coordination skills — comfortable working across sales, marketing, and product teams without formal authority over them.

Preferred Qualifications
- Bachelor's/Master's degree in Marketing, Communications, Life Sciences, or a related field.
- 3–6 years of experience in B2B marketing, sales enablement, or digital marketing, ideally within Pharma, life sciences, or industrial technology.
- Exposure to marketing analytics tools (Google Analytics, HubSpot, or similar) and basic design tools (Canva, Figma) is a plus.
- Prior experience supporting event marketing or industry conference presence.

What Success Looks Like
- A consistently updated, credible Pharma digital presence (website + social) that generates inbound interest.
- A well-organised, current library of sales collateral that the sales team actively uses and trusts.
- GTM campaigns that demonstrably contribute to pipeline growth in the Pharma vertical.
- Strong, visible engagement with Pharma industry influencers and communities.

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Perks

- Food provided
- Provident Fund

Work Location: In person

📌 Pharma Sales & GTM Specialist (Bengaluru)
🏢 Aureole Technologies
📍 Bengaluru