Performance Marketing Executive

- Location:

Kota/ Bengaluru

- Type:

Full-Time, On-Site

- Experience Level:

2–3 Years

About the Role

We are looking for a result-driven

Performance Marketing Executive to drive our digital growth and acquisition initiatives. In this role, you will be responsible for planning, executing, optimizing, and analysing high-budget Google and Meta ad campaigns.

Key Responsibilities

- Campaign Management:

End-to-end setup, execution, and optimization of

Google Ads

(Search, Display, PMax, YouTube) and

Meta Ads

(Facebook &

- Instagram).

- Audience &

- Tracking Setup:

Build targeted audiences, manage pixel/conversion tracking, set up custom parameters, and structure keyword strategies.

- Performance Optimization:

Monitor daily campaign pacing, adjust bids, refine targeting, and continuous allocation of budgets to meet target

CPL

,

CPA

, and

ROAS

.

- Data &

- Analytics:

Conduct deep-dive performance analysis, track funnel metrics (CTR, Conversion Rate, CAC), and build actionable reports.

- Competitor Intelligence:

Keep track of industry trends, competitor ad strategies,



and emergent ad platforms to keep ALLEN’s digital presence ahead of the curve.

Skills &

- Qualifications

- 2–3 years of hands-on experience running performance marketing campaigns at scale.

- Proficiency with

Google Ads Manager

,

Meta Ads Manager

,

Google Analytics (GA4)

and

Google Tag Manager

.

- Solid understanding of attribution modelling, and tracking pixels.

- Strong analytical capabilities with advanced skills in

Excel / Google Sheets

(Pivot tables, Data visualization).

- Google Ads / Meta Blueprint certifications are highly preferred.

- Strong written and verbal communication skills with an ability to present data-backed insights.

- Capability to thrive in a fast-paced, target-driven setting.

Preferred Qualifications

- Bachelor’s degree in Engineering, Marketing, Business Administration, Data Analytics, or a related field.

- Prior performance marketing experience in the

EdTech or lead-gen business.

📌 Performance Marketing Specialist (Bengaluru)
🏢 Allen
📍 Bengaluru