A. Performance Marketing & Lead Generation

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Manage campaign budgets, audience targeting, bidding strategies, and remarketing campaigns.
- Improve campaign performance by optimizing CPL, CTR, ROAS, and lead quality.
- Generate qualified leads aligned with business objectives.

B. SEO, AEO & GEO Management

- Develop and execute SEO, AEO, and GEO strategies to improve digital visibility.
- Conduct keyword research, technical audits, and competitor analysis.
- Optimize website content, landing pages, and metadata for higher search rankings.
- Improve organic traffic and search engine performance.

C. Website & Conversion Optimization

- Optimize website performance, landing pages, and enquiry funnels.
- Improve profile, website, and lead conversion rates through continuous optimization.
- Coordinate with developers to enhance website functionality and user experience.
- Monitor visitor behaviour and recommend conversion improvements.

D. Creative Design & Content Development

- Design digital creatives for advertisements, social media, websites, presentations, and marketing materials.




- Develop graphics, videos, reels, banners, and promotional content.
- Ensure brand consistency across all digital platforms.
- Maintain and organize digital marketing assets.

E. Influencer Marketing & Brand Promotion

- Identify and collaborate with relevant influencers and industry professionals.
- Plan and execute influencer marketing campaigns.
- Monitor campaign performance and optimize ROI.

F. Analytics, Reporting & Performance Monitoring

- Track campaign performance using Google Analytics, Search Console, and advertising platforms.
- Monitor website traffic, engagement, conversions, CPL, ROAS, and ROI.
- Prepare weekly and monthly MIS reports with actionable insights.
- Recommend optimization strategies based on campaign performance.

G. Digital Strategy & Continuous Improvement

- Develop digital growth strategies aligned with business objectives.
- Research market trends, AI tools, and emerging digital technologies.
- Identify current opportunities to improve digital performance and lead generation.
- Continuously improve marketing processes and campaign effectiveness.

📌 Performance Marketing Manager (Ahmedabad)
🏢 The Concrete SHOP
📍 Ahmedabad