Key Responsibilities

- Plan and manage performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.

- Monitor campaign performance, budgets, conversions, CPL/CPA, ROAS, and other key metrics.

- Develop strategies to improve lead generation, customer acquisition, and overall campaign ROI.

- Conduct audience research, keyword research, competitor analysis, and campaign planning.

- Create and manage A/B testing strategies for ads, landing pages, audiences, and creatives.

- Prepare regular performance reports and provide actionable insights.

- Coordinate with the creative and content teams for high-performing ad creatives and campaigns.

- Track campaign data through Google Analytics, Google Tag Manager, and relevant reporting tools.

- Identify performance gaps and implement optimization strategies.

- Stay updated with the latest trends, tools,



and changes in digital advertising platforms.

Requirements

- Minimum 2 years of hands-on experience in Performance Marketing.

- Strong knowledge of Google Ads and Meta Ads.

- Experience in lead generation, conversion campaigns, and campaign optimization.

- Valuable understanding of CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and other performance metrics.

- Analytical mindset with strong problem-solving skills.

- Ability to manage multiple campaigns and meet deadlines.

- Good communication and reporting skills.

- Candidates who can join immediately will be preferred.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (Karol Bagh)
🏢 RSNA Servitech
📍 Karol Bagh