Performance Marketing Executive

Company: Hoora Technologies

Location: Nagpur (On-site)

Experience: 1–3 years

Employment Type: Full-time

Reporting To: Growth Marketing Lead / CMO

About Hoora https://hoora.in/

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India's #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion.

Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution. Hoora's mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it's routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Candidate Profile & Qualifications

- Qualification: Any Graduate (Degree in Marketing, Data Analytics, Business, or related fields preferred).
- Core Experience: 1–3 years of hands-on experience managing paid digital acquisition campaigns (Meta Ads Manager, Google Ads, App Campaign Manager, Demand Gen).
- Data & Analytics: Robust proficiency in Google Analytics (GA4), Mixpanel, Adjust/AppsFlyer (MMP), MS Excel, and SQL/Looker Studio dashboarding.
- Conversion Optimization: Deep understanding of app install campaigns, CAC optimization, A/B testing frameworks, landing page optimization, and creative iterations.
- Mindset: Highly analytical, target-driven, experiment-focused, and comfortable managing daily ad spend while optimizing for strict ROAS targets.

Job Mission

You will be the primary engine driving Hoora’s paid digital acquisition and user growth across Meta, Google,



and programmatics. Your mission is to scale user app installs, maximize service bookings, and lower Customer Acquisition Costs (CAC) through continuous campaign optimization, creative experimentation, and data analytics.

Key Responsibilities

1. Paid Campaign Execution & Scale

- Paid Channel Management: Build, execute, and scale high-performing paid campaigns across Meta (Facebook/Instagram), Google Search/UAC/Display, and retargeting networks.
- Budget Allocation: Manage daily performance budgets, allocating capital dynamically to channels and ad sets that deliver the highest ROAS and lowest Cost-Per-Acquisition (CPA).

2. Creative Experimentation & A/B Testing

- Creative Strategy: Partner with design and copywriting teams to create high-converting ad copy, visual assets, short-form video ads, and dynamic ad formats.
- Funnel Optimization: Run systematic A/B tests on ad creatives, audiences, bid strategies, landing pages, and app store pages (ASO) to improve conversion velocity.

3. Data Analytics & Reporting

- Performance Dashboards: Build, maintain, and analyze real-time performance reports tracking CAC, LTV, ROAS, CPI, CVR, and retention cohorts.
- Data-Driven Decision Making: Translate campaign analytics into actionable optimizations, adjusting bidding parameters, targeting parameters, and creative messaging.

Hoora Employment Policies

- Performance Culture: We operate on a standard 12-month appraisal cycle, offering a one-time performance review after the first 6 months of employment to reward early impact.
- Work Days: 6 days a week (Monday to Saturday, 10 AM to 7 PM).
- Leave Policy: Two leaves every month.

Selection Process Resume Screening ➔ Round 1 (Performance Marketing Assessment & Analytics Round) ➔ Round 2 (Campaign Strategy & Case Study) ➔ Round 3 (Final Interview) ➔ Documentation & Offer Rollout

📌 Performance Marketing Executive (Nagpur)
🏢 Hoora
📍 Nagpur