Employment Type: Full-Time

Experience: 1–3 Years

Salary: Based on experience and performance

About Brand Pillars Studios

Brand Pillars Studios is a digital marketing and creative agency helping businesses grow through performance marketing, social media management, SEO, website development, and creative content solutions. We focus on generating quality leads, improving conversions, and delivering measurable business results for our clients.

Job Overview

We are looking for a results-driven Performance Marketing Executive who can plan, execute, optimize, and scale paid advertising campaigns across Meta Ads and Google Ads. The ideal candidate should understand audience targeting, lead generation, campaign optimization, budget management, multiple account handling and conversion tracking.

Key Responsibilities

- Plan and execute advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
- Generate quality leads and enquiries for clients across different industries.
- Research target audiences, keywords, competitors, and market trends.
- Set up campaigns, ad sets, audiences, budgets, placements, and bidding strategies.
- Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROAS.
- Create and test different ad creatives, copy, headlines, and landing pages.
- Set up and monitor conversion tracking using Meta Pixel, Google Analytics 4, and Google Tag Manager, where applicable.
- Analyze campaign data and prepare regular performance reports.
- Identify opportunities to reduce wasted ad spend and improve campaign profitability.
- Coordinate with the creative, content, and website teams to improve campaign results.




- Manage client advertising budgets responsibly and communicate performance insights.
- Stay updated with advertising platform changes, policies, and new campaign features.

Required Skills
- Practical experience with Meta Ads Manager and Google Ads.
- Understanding of lead generation, conversion campaigns, and sales funnels.
- Knowledge of audience research, keyword research, and remarketing.
- Ability to analyze campaign metrics and make data-driven decisions.
- Basic understanding of landing pages, tracking, pixels, and conversion optimization.
- Good communication, problem-solving, and reporting skills.
- Ability to manage multiple client campaigns and meet deadlines.

Preferred Qualifications
- 1–3 years of relevant performance marketing experience.
- Experience managing campaigns for multiple clients or industries.
- Familiarity with Google Analytics 4, Google Tag Manager.
- Experience generating leads for local businesses, healthcare, real estate, e-commerce, or service-based businesses.

Performance Expectations
- Focus on lead quality and business outcomes, not just clicks or impressions.
- Optimize campaigns according to client objectives and agreed KPIs.
- Maintain accurate reporting and transparent budget utilization.
- Continuously test and improve campaign performance.

How to Apply

Interested candidates can share their resume along with a brief description or case study of the campaigns they have managed, platforms they have worked on, and results they have achieved.

Pay: ₹10,000.00 - ₹15,000.00 per month

Advantages

- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

📌 Performance Marketer (India)
🏢 The Brand Pillars
📍 India