We are looking for a result-oriented Operations Manager with robust experience in the confectionery or FMCG industry and a thorough understanding of General Trade (GT) and Modern Trade (MT). The candidate will be responsible for managing end-to-end business operations, sales distribution, channel development, distributor management, inventory planning, and operational efficiency to drive business growth and profitability.

Key Responsibilities

- Business Operations: Oversee day-to-day operations across sales, distribution, supply chain, and channel management to ensure smooth business functioning.
- GT & MT Trade Management: Develop and execute strategies for General Trade and Modern Trade, ensuring market penetration, sales growth, product visibility, and channel expansion.
- Distributor & Dealer Management: Appoint and manage distributors, stockists, and channel partners while ensuring effective territory coverage and strong trade relationships.
- Sales & Business Development: Drive sales targets, revenue growth, market share, and product availability across assigned markets and distribution channels.
- Supply Chain & Inventory: Coordinate with production, procurement, warehouse, and logistics teams to ensure timely product availability, optimum inventory levels, and effective order fulfilment.
- Market Expansion: Identify new business opportunities, expand distribution networks, and strengthen relationships with retailers, wholesalers, supermarkets, and key accounts.
- Modern Trade & Key Accounts: Manage relationships with supermarket chains, organised retail outlets, and institutional buyers, including commercial negotiations,



product listings, promotional schemes, and visibility initiatives.
- Trade Schemes & Promotions: Plan and monitor trade offers, discounts, merchandising activities, and promotional campaigns to improve sales performance.
- MIS & Performance Monitoring: Prepare and analyse sales reports, stock statements, distributor performance, market coverage, and operational KPIs for management review.
- Product Quality & Shelf-Life Management: Monitor batch movement, expiry dates, product freshness, returns, and stock rotation, ensuring minimal wastage and product losses.
- Team Management: Lead, supervise, and motivate sales and operations teams to achieve business objectives and maintain operational discipline.
- Cost & Profitability Control: Monitor operating expenses, trade margins, distribution costs, and overall business profitability.

Required Skills & Qualifications

- Graduate or postgraduate degree in Business Administration, Sales, Marketing, or Operations.
- 5–8 years of relevant experience in the confectionery, packaged foods, or FMCG industry.
- Strong working knowledge of General Trade (GT) and Modern Trade (MT) distribution channels.
- Proven experience in distributor appointment, channel management, territory expansion, and sales operations.
- Understanding of FMCG supply chain, inventory management, warehousing, and logistics.
- Strong analytical, negotiation, communication, and team leadership skills.
- Proficiency in MS Excel, MIS reporting, and sales or ERP software.
- Ability to work with sales, production, supply chain, finance, and marketing teams to achieve business targets.

📌 Operations Manager Confectionery (West Bengal)
🏢 Aditya Group India
📍 West Bengal