14 Oct
|
Outthinc Global Communications
|
Kolkata
14 Oct
Outthinc Global Communications
Kolkata
Affiliate Marketing • Performance Marketing • Direct-Response Advertising • Conversion Growth
VERY LOW INITIAL PAYOUT → PROVE RESULTS → GENERATE CONVERSIONS → SCALE → GROW TOGETHER
My Wellness Community (MWC) is building a scalable international wellness affiliate business. We seek a commercially minded professional who can evaluate offers, develop conversion-focused advertising, test acquisition strategies, generate measurable affiliate sales and scale profitability.
⚠️ IMPORTANT — PLEASE READ BEFORE APPLYING
This opportunity requires a VERY LOW/MINIMAL INITIAL PAYOUT during MWC’s early validation stage, with potential performance/growth-linked compensation as the business grows. This is a long-term growth-partner opportunity, not a conventional high-fixed-pay role or short-term assignment; the payout is not intended to remain low.
Startup experience is preferred. We value initiative, independence, accountability and commercial thinking. Demonstrable results matter more than years of experience.
? WHO WE ARE LOOKING FOR
We are NOT primarily seeking a conventional social-media manager, branding expert, content scheduler or organic-growth specialist.
We need someone combining affiliate and performance marketing, direct-response advertising, paid acquisition/media buying, channel selection, creative testing, CRO, funnel optimization, analytics and profitable scaling.
The objective is to identify the best offer + audience + message + creative + channel combinations and build a measurable, scalable customer-acquisition system.
? KEY RESPONSIBILITIES
1. AFFILIATE OFFER EVALUATION
Assess product quality, demand, customer needs and intent, commission/EPC, conversion rate, AOV, recurring commissions, refund risk, permitted traffic sources, competition, break-even acquisition cost and profit potential. Identify promising offer/audience/message/channel combinations.
2. DIRECT-RESPONSE ADVERTISING & CREATIVE STRATEGY
Turn market/customer research into credible, value-giving advertising that encourages action. Develop:
- Pain-point, problem/solution, curiosity and benefit-driven angles
- Educational, comparison, myth/fact, buying-guide and product-evaluation content
- Objection-handling, story-based, offer-driven and direct-response concepts
- UGC-style and compliant testimonial-style concepts
- Static ads, carousels, short-form videos, Reels/Shorts, advertorials and landing-page messaging
Understand why each angle is used and which customer-intent stage it addresses. 3. RAPID CREATIVE TESTING
Test variations of hooks, headlines, opening frames, images, videos, copy, angles, offers, CTAs, audiences, landing-page messages, formats and channels.
TEST → MEASURE → IDENTIFY WINNERS → IMPROVE → RETEST → SCALE.
We want data-led testing, not speculation.
4. CONVERSION GROWTH & FUNNEL OPTIMIZATION
Track impression → click → landing page → affiliate click → purchase → commission → profit. Diagnose low CTR, high CPC/CPM/CAC, weak messaging/CTAs, wrong audiences/channels, poor landing-page conversion, low EPC, weak conversions and creative fatigue. Explain where the funnel leaks and what to change.
5. PAID MEDIA & CHANNEL SELECTION
Choose channels suited to each offer, audience, intent and creative. Options include Facebook, Instagram, Google, YouTube, Reddit, Pinterest, Quora, X, native ads,
affiliate networks and other relevant sources. Expertise in every platform is unnecessary; sound channel selection is essential.
6. PERFORMANCE ANALYTICS & ADVERTISING ECONOMICS
Understand CTR, CPC, CPM, CPA, CAC, CVR, ROAS, EPC, AOV, LTV, refund rate, commission and break-even CPA. Identify winners, decide what to stop/improve/expand and when to increase or reduce spending.
TRAFFIC ≠ SUCCESS | ENGAGEMENT ≠ SUCCESS | FOLLOWERS ≠ SUCCESS | PROFITABLE AFFILIATE CONVERSIONS = SUCCESS
7. COST-EFFECTIVE CREATIVE PRODUCTION
Connection & coordination with affordable designers, video editors and other resources; provide briefs, hooks, scripts and visual directions; and ensure ads, carousels, videos and variations are produced quickly and cost-effectively. You need not be a professional designer/editor, but must know what to create, why it should work and how to test it. Use freelancers and AI tools where appropriate.
8. CONVERSION-ORIENTED ADVERTISING SYSTEM
Use MWC’s existing research and objectives to develop creative concepts and a testing system. Measure affiliate clicks and purchases, learn from results and optimize. Build credibility while validating sales opportunities early—not judging success mainly by followers, likes or engagement, or delaying sales tests for months.
? IDEAL CANDIDATE
Relevant backgrounds: affiliate/performance marketing, direct response, paid media, media buying, growth marketing, CRO, D2C/e-commerce, wellness/nutraceuticals, consumer/digital products and lead generation.
Affiliate marketing experience is strongly preferred. Candidates without direct affiliate experience may be considered only if they demonstrate equivalent direct-response/performance-marketing experience with measurable conversion and revenue results.
Be an affiliate/performance marketer, creative strategist, media buyer, conversion optimizer and analytical commercial thinker.
Routine social-media posting, Canva design, content scheduling, follower growth, generic SEO/AEO, blog publishing, community management, events, PR, traditional branding, influencer coordination or organic brand-building alone are not sufficient without demonstrable performance/conversion experience.
We will build audiences alongside early sales testing—not spend 6–9 months building followers before attempting sales.
? INITIAL OBJECTIVE
Find profitable offer + audience + creative + channel combinations.
Select offers → assess demand/intent → identify audiences → choose channels → develop creatives → test → measure CTR/CPC/CVR/EPC/CPA/ROAS/profit → optimize → scale winners and expand offers/channels.
We expect someone who can say:
“Give me the offer, market information and available economics. I will identify the audience, develop the angles, select the channels, plan and test creatives, analyse results and recommend the next action.”
? SELECTION PROCESS
Shortlisted candidates may complete a practical assignment on an actual MWC opportunity, covering:
- 3–5 advertising angles and 5–10 hooks
- Sample ad copy and static/carousel/video concepts
- Target audience and customer-intent stage
- Recommended channel and rationale
- Testing strategy, first creative to test and key metrics
- What to do if the initial campaign fails
- How to distinguish problems with the creative, audience, channel, offer, landing page or economics
- REAL CAPABILITY WILL MATTER MORE THAN AN IMPRESSIVE CV. ? SHOW US YOUR ACTUAL RESULTS
Provide campaign examples, where possible, showing:
Offer/product → audience → platform → your personal role → creative/angle → budget → CTR/CPC → conversion rate → CPA/CAC → revenue/commission → ROAS/profitability → changes made → final result.
Real numbers and your personal contribution matter far more than marketing terminology.
? COMPENSATION & GROWTH MODEL A very low/minimal initial payout is a fundamental condition. Where mutually appropriate, it may be combined with performance/growth-linked upside; the exact arrangement will be discussed with the right candidate.
Our philosophy: your contribution grows → MWC grows → revenue and profit grow → responsibility and compensation grow.
We want a long-term partner willing to discover what works, scale it and participate in the upside created by their contribution—not someone who simply waits for daily posting instructions.
? LONG-TERM VISION
MWC aims to build an international wellness affiliate business with profitable offers, channels and audiences; repeatable advertising systems; winning creatives; data-driven optimization; scalable acquisition and sustainable growth. The right candidate may become a core team member.
? HOW TO APPLY
Please send:
1. Updated CV/profile and short introduction explaining your suitability.
2. Affiliate marketing experience: networks/platforms, offers promoted, countries/markets, traffic sources (paid/organic), personal role and results.
3. Strongest performance-marketing achievement: actual numbers wherever possible.
4. Three campaigns/advertisements you personally worked on: product/service, audience, platform, your role, creative approach, budget (if disclosable), CTR/CPC/conversion results, revenue/commission/ROAS (if available), lessons learned and changes made.
5. Relevant experience: affiliate marketing, direct-response and paid advertising, creative testing, media buying, conversion optimization, Meta, Google, YouTube, Reddit and other acquisition channels.
6. Expected minimum initial monthly payout: the minimum you would genuinely accept under this very-low-initial-payout plus growth-linked-upside model.
7. Preferred performance-linked compensation model: how compensation could increase with MWC’s measurable revenue/profit growth.
⚡ IN ONE SENTENCE
MWC seeks an affiliate-focused performance marketer who can turn offers, audiences and creative ideas into measurable conversions, test rapidly, optimize economics and scale profitable customer acquisition—with the chance to grow financially alongside the business.
VERY LOW INITIAL PAYOUT → PROVE RESULTS → GENERATE CONVERSIONS → SCALE → GROW TOGETHER
My Wellness Community (MWC)
Affiliate Marketing | Performance Marketing | Direct-Response Advertising | Paid Acquisition | Creative Testing | Conversion Growth | CRO | Profitability | Scaling
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📌 ONLY AFFILIATE MARKETING OPPORTUNITY | LONG-TERM GROWTH PARTNER - FREELANCER (Kolkata)
🏢 Outthinc Global Communications
📍 Kolkata