About Foodstories:

Foodstories is the gourmet store to shop at in India ,a destination for discerning consumers who appreciate exceptional taste, premium quality, and discovering something new. More than just a food store, Foodstories brings together the world of gourmet food, everyday indulgence, wellness, and culinary discovery under one roof.

Designed for people who believe great food is an experience, Foodstories offers a thoughtfully curated selection of premium farm-fresh produce, artisanal bakery products, handcrafted cheeses, single-origin chocolates, exotic spices, global pantry essentials, wellness products, and much more. With nearly half of its offerings freshly prepared in-store, Foodstories places freshness, quality, and authenticity at the heart of the experience.

The Foodstories experience extends beyond shopping. Each store brings together gourmet retail, all-day dining, specialty coffee, fresh food, and wellness in a contemporary environment designed to make discovering and enjoying excellent food an everyday experience.

With a growing presence across India, Foodstories currently has stores at Hill Road, Bandra and Lokhandwala, Andheri in Mumbai, Ambience Mall, Vasant Kunj in Delhi NCR, Banjara Hills in Hyderabad, and Prestige Sterling Square in Bengaluru. The brand is continuing its rapid expansion, with new stores coming soon in Bellandur, Bengaluru, and Hyderabad.

Foodstories also makes premium food accessible wherever customers are, through its online platform, app, WhatsApp ordering, and personalised phone-based concierge services creating a seamless omnichannel experience between its stores and digital platforms.

Founded by Ashni Biyani and Avni Biyani, Foodstories is built around a shared passion for exceptional ingredients, global food cultures, and elevated experiences. With its distinctive mix of gourmet retail, fresh food, dining, coffee, and wellness, Foodstories is creating a new benchmark for how India shops, discovers, and experiences premium food.

Visit us

https://www.foodstories.shop/

https://www.linkedin.com/company/foodstoriesshop/posts/?feedView=all&viewAsMember;=true

Role Overview The Online Merchandiser will be responsible for managing and optimizing Foodstories' product listings across online ordering channels, e-commerce platforms, and food delivery marketplaces.

The role involves ensuring accurate product information, attractive product presentation, effective menu and catalog management, promotional execution, and performance tracking.



The ideal candidate will combine an eye for detail with analytical thinking and a solid understanding of online consumer behaviour.

Key Responsibilities:

- Online Catalog & Product Management

- Manage and maintain product listings across relevant e-commerce, food delivery, and online ordering platforms.
- Ensure product names, descriptions, images, pricing, variants, and availability are accurate and up to date.
- Manage product categorization, collections, menu structures, and product sequencing.
- Coordinate new product launches, product modifications, and discontinued listings.
- Conduct regular catalog audits to identify and resolve discrepancies.
- Ensure consistent product information and brand presentation across all channels.

2. Online Merchandising & Product Visibility
- Optimize product placement, category structure, and product presentation to improve discoverability.
- Ensure best-selling, high-priority, and seasonal products are positioned effectively.
- Work on menu and catalog layouts to improve customer navigation and product selection.
- Recommend improvements to product descriptions, images, and presentation based on customer behaviour and sales performance.
- Identify opportunities to increase average order value through bundles, add-ons, cross-selling, and product recommendations.

3. Platform Management
- Manage product and menu updates across relevant platforms, such as Swiggy, Zomato, brand websites, and other online marketplaces, as applicable.
- Coordinate with platform account managers and internal stakeholders to resolve listing issues.
- Monitor product availability, pricing accuracy, operating hours, and platform-specific requirements.
- Ensure promotions, offers, and campaign details are correctly reflected across channels.
- Track and resolve issues related to incorrect listings, unavailable products, and content discrepancies.

4. Promotions & Campaign Execution
- Coordinate the execution of online promotions, seasonal campaigns, and special product launches.
- Ensure promotional pricing, offers, banners, and product information are updated accurately.
- Work closely with marketing and design teams to develop and implement merchandising campaigns.
- Support festive promotions, new launches, and other initiatives aimed at improving online sales.




- Evaluate campaign performance and recommend improvements.

5. Sales Performance & Analytics
- Track key metrics such as sales, conversion rates, average order value, product performance, and category contribution, wherever data is available.
- Identify best-selling and underperforming products.
- Analyse trends in customer preferences, ordering patterns, and product demand.
- Prepare regular reports and dashboards on online merchandising performance.
- Recommend actions to improve sales, product visibility, and customer experience.

6. Cross-Functional Coordination
- Work closely with operations, marketing, design, supply chain, and store teams to ensure accurate online information.
- Coordinate product photography and content requirements.
- Ensure online availability reflects actual store inventory and operational capabilities.
- Support the launch of recent products and ensure timely updates across all relevant channels.
- Maintain trackers for catalog changes, promotional activities, and pending updates.

Candidate Requirements

- Bachelor's degree in Business Administration, Marketing, E-commerce, Hospitality, or a related field.
- 3–5 years of experience in online merchandising, e-commerce operations, digital catalog management, or a similar role.
- Experience with food delivery platforms, QSR, restaurants, retail, FMCG, or food and beverage brands is preferred.
- Strong understanding of product listing management and online customer journeys.
- Proficiency in Excel/Google Sheets and reporting tools.
- Strong analytical skills and attention to detail.
- Excellent coordination, communication, and time-management skills.
- Ability to manage multiple platforms and priorities in a fast-paced environment.

Key Skills

- Online merchandising
- E-commerce catalog management
- Menu and product listing optimization
- Platform and promotion management
- Sales analysis and reporting
- Product content coordination
- Inventory and availability coordination
- Cross-functional stakeholder management
- Problem-solving and execution

Ideal Candidate Profile

We are looking for someone who understands how effective online merchandising influences customer decisions and business performance.

The ideal candidate will be proactive, data-driven, detail-oriented, and comfortable working with multiple teams and digital platforms. They should take ownership of the online catalog, identify opportunities to improve product visibility, and ensure Foodstories' products are presented accurately and attractively across every online touchpoint.

📌 Online Merchandiser (Gurugram)
🏢 Foodstories
📍 Gurugram