Job Title: Marketing/Branding Executive

Experience: 2+ Years

Location: Chennai

Job Summary

We are seeking a proactive and execution-oriented Marketing Executive to support the planning and execution of brand-building, customer acquisition, and engagement initiatives.

Key Responsibilities:-

- Support the planning and execution of ATL and BTL marketing campaigns aligned with business and brand objectives.
- Coordinate offline marketing initiatives including print media, outdoor advertising, kiosks, exhibitions, apartment activations, and local promotional campaigns.
- Manage vendor relationships and coordinate with agencies, printers, fabrication partners, and event vendors to ensure timely delivery of marketing activities.
- Assist in the development of marketing collateral, presentations, promotional materials, and campaign assets.  Coordinate and execute in-house and external events, customer engagement programs, and brand activation initiatives.
- Conduct site visits and oversee on-ground campaign execution to ensure quality and brand consistency.  Work closely with Sales,



Design, Operations, and external stakeholders to support campaign planning and execution.
- Monitor campaign progress, maintain activity trackers, and ensure adherence to timelines and budgets.
- Support lead generation initiatives through local marketing activities and customerfacing engagements.
- Track campaign performance, customer engagement, and marketing outcomes through regular reporting and analysis.

Requirements:-

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2+ years of experience in Marketing, Brand Activation, Events, or related functions.
- Exposure to ATL and BTL marketing activities and campaign execution.
- Experience coordinating vendors, agencies, events, and promotional activities.
- Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
- Willingness to travel for site visits, activations, events, and campaign execution.

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