Market Launch Job Responsibilities

- Strategic Execution: Drive the end-to-end launch of budgeted products, managing the transition from Receipt of PO to market availability.
- Commercial Viability: ensuring business cases and artwork readiness with operation team for PO issuance as per the budgeted Launches.
- S& OP reporting: Represent the launch vertical in Sales & Operations Planning

(S&OP;) meetings, providing real-time updates on product readiness and dispatch as per market demand.
- Risk Management: Facilitate CFT reviews to address IP concerns and regulatory hurdles, ensuring all launch activities align with global compliance standards.
- Slot Management: Interface with Production Planning & Inventory Control (PPIC)

to secure manufacturing slots and align production with market demand.
- Pre-Dispatch Coordination: Confirm product availability with the Operations and

Quality teams to ensure goods are ready for dispatch from India.
- Non-Batch size Optimization: Strategize on "non-batch size" orders by identifying opportunities to club volumes across different customers or markets to meet

Minimum Order Quantities (MOQs) and optimize manufacturing costs.
- Post-Launch Monitoring:



Monitor the sale trend of products in-country after dispatch from India to ensure successful market entry.
- Registered but not commercialised: conducting the deep dive assessments to identify the products not commercialised after the MA grant, like demand gaps,

commercial viability, Technical road blocks, strategic alignment.

KRA Title: Emerging Markets (EM) Current Product Launch Readiness &

Commercialization

- Objective: Successfully manage and execute the end-to-end commercialization and technical transfer of new product launches across Emerging Markets in strict alignment with scheduled timelines and zero supply-side delays.
- Key Responsibilities & KPIs:
- Launch On-Time Performance: Ensure 100% of new product launches made available in designated Emerging Markets are executed On Time vs.

Plan (OTVP) as per the schedules outlined in Appendix 3.
- Technical Transfer & Scale-Up Management: Track, manage, and hit 100%

of critical tech transfer and manufacturing scale-up milestones to proactively safeguard target commercial launch dates.
- Supply Chain Readiness & Risk Mitigation: Maintain Zero (0) launch delays attributable to supply chain readiness, manufacturing bottlenecks.

📌 New Launches (Hyderabad)
🏢 MSN Group
📍 Hyderabad