Digital Marketing Executive E-commerce

Experience

23+ years of hands-on experience in e-commerce digital marketing

Job Type

Full-Time

Work Location

In-Office

About the Role

We are looking for a Digital Marketing Executive who has good hands-on experience in e-commerce and understands how digital marketing contributes to sales and customer growth.

The person will mainly handle SEO, social media, content marketing, email marketing, customer research, competitor research, and marketing analytics.

You should be comfortable working with different teams, understanding what customers are looking for, and turning those insights into useful marketing campaigns and content.

You will also work closely with the Performance Marketing team to make sure our organic and paid marketing activities are working together.

What You Will Be Doing

1. E-commerce Marketing

- Plan and execute digital marketing activities for our e-commerce business.
- Understand our products, customers, competitors, offers, and USPs.
- Help plan campaigns around current products, offers, festivals, and important business events.
- Look for new ways to increase brand visibility, customer engagement, traffic, and sales.
- Work with the performance marketing team and creative team on campaign planning.
- Keep track of what is working and what needs to be improved.

2. SEO

- Do keyword research for products, categories, and relevant topics.
- Find keywords that potential customers are actually searching for.
- Work on on-page SEO for product and category pages.
- Optimize titles, descriptions, headings, URLs, internal links, and images.
- Track rankings, organic traffic, clicks, impressions, and CTR.
- Use Google Search Console and SEO tools to find new opportunities.
- Check competitors and understand what they are doing differently.
- Work with the content team to create SEO-focused content.
- Identify products and categories where we have an opportunity to grow organically.

3. Content Marketing

- Plan content around our products and target customers.
- Come up with content ideas based on customer questions, problems, and interests.
- Work on ideas for:
- Product education
- Product benefits
- FAQs
- Product comparisons
- Customer reviews
- Testimonials
- UGC
- How-to content
- Problem/solution content
- Prepare and manage the monthly content calendar.
- Coordinate with designers, video editors, creators, and copywriters.
- Look at content performance and understand what type of content gets better response.
- Turn customer questions and objections into content ideas.

4. Social Media

- Manage the brand's organic social media presence.
- Plan and publish content for platforms such as Instagram, Facebook, YouTube, and LinkedIn, depending on the brand's requirements.
- Plan Reels, posts, carousels, stories, and other relevant formats.
- Keep up with relevant trends and find ways to use them for the brand.
- Coordinate with the creative team for content production.
- Monitor reach, engagement, saves, shares, views, profile visits, and website clicks.
- Identify content that performs well and find ways to build on it.
- Keep an eye on competitors and their social media activity.

The goal isn't simply to increase followers. We want content that gets people interested in the brand and products. 5. Email & Customer Retention

- Plan and execute email marketing campaigns.
- Maintain and segment customer lists.
- Create campaigns for:
- New customers
- Existing customers
- Repeat customers
- Abandoned carts
- Product education
- Cross-sell and upsell
- Promotions
- Customer reactivation
- Track email performance including open rate, CTR, conversions, revenue, and unsubscribes.
- Look for opportunities to increase repeat purchases and customer engagement.
- Experience with WhatsApp marketing or CRM automation will be an advantage.

6. Customer & Competitor Research

- Understand what customers like, dislike, and expect from the brand.
- Go through customer reviews, comments, questions, and feedback.
- Identify common customer doubts and objections.
- Research competitors' products, pricing, offers, content, and positioning.
- Keep track of market trends and new opportunities.
- Share useful customer and competitor insights with the marketing team.

7. Marketing Analytics & Reporting You should be comfortable working with numbers and understanding what they mean.

Track things such as

Website & Organic

- Organic traffic
- Search clicks
- Impressions
- CTR
- Keyword rankings
- Product/category performance

Social Media

- Reach
- Engagement
- Saves
- Shares
- Video views
- Profile visits
- Website clicks

Email

- Open rate
- CTR
- Conversion rate
- Revenue
- Unsubscribe rate

Prepare weekly and monthly reports and, more importantly, explain: What happened Why it happened What we should do next

We don't need someone who simply sends a spreadsheet full of numbers.

8.



Working With the Performance Marketing Team

You will work closely with the person managing Meta Ads and Google Ads.

Your responsibilities will include

- Share customer insights and content ideas with the performance marketing team.
- Identify organic content that could potentially work as paid-ad creative.
- Share customer objections, FAQs, and product feedback.
- Coordinate messaging for product launches and promotional campaigns.
- Share competitor and market insights.
- Work together on campaign ideas and marketing communication.
- Help maintain consistency between organic content and paid advertising.

Senior Performance Marketing Specialist Meta Ads Experience: 5+ years of hands-on experience in Performance Marketing

Employment Type: Full-Time

Work Location: In-Office

About the Role

We are looking for a Senior Performance Marketing Specialist with strong hands-on experience in Meta Ads and e-commerce marketing.

This person will be responsible for managing the paid acquisition side of the business, with Meta Ads as the primary channel. You will be expected to take ownership of campaign strategy, execution, optimization, scaling, reporting, and overall paid-media performance.

We are looking for someone who understands that good performance marketing is not just about getting a low CPC or high CTR. The focus should be on generating profitable sales, acquiring the right customers, and finding sustainable ways to scale the business.

The role will work closely with the Digital Marketing, Creative, Content, and Management teams.

Key Responsibilities

1. Own Meta Ads From Strategy to Execution

- Take complete ownership of the brand's Meta advertising account and paid-media strategy.
- Plan campaigns according to business goals, product margins, customer acquisition targets, and available budget.
- Build and manage campaigns for e-commerce sales, lead generation, remarketing, and other relevant objectives.
- Decide how the account should be structured based on the product, audience, funnel, and campaign objective.
- Manage campaigns across Facebook and Instagram.
- Review account performance regularly and make decisions on what to scale, maintain, restructure, test, or stop.
- Keep the account organized and maintain clear naming, campaign structures, audiences, creatives, and reporting.

2. Audience & Customer Strategy

- Develop audience strategies for both new customer acquisition and retargeting.
- Work with broad targeting, Custom Audiences, Lookalikes, website visitors, customer lists, purchasers, product viewers, video viewers, and social engagers where relevant.
- Use first-party customer data to improve targeting and customer acquisition.
- Understand the difference between high-intent and low-intent audiences.
- Monitor audience saturation, frequency, and changes in audience quality.
- Adjust targeting based on actual campaign and customer data rather than relying on assumptions.

3. Creative Strategy At a senior level, the candidate should be able to tell the creative team what needs to be tested and why.

- Develop creative testing plans based on product, customer behavior, and campaign performance.
- Identify strong hooks, angles, offers, benefits, objections, and messaging opportunities.
- Work with designers, video editors, UGC creators, and content teams to produce new ad creatives.
- Test different formats such as UGC, Reels, product demonstrations, testimonials, static ads, and other suitable formats.
- Analyze creative performance and identify fatigue before it significantly affects campaign results.
- Turn winning creative insights into new variations rather than repeatedly using the same ad.
- Maintain a consistent pipeline of new creative ideas and tests.

4. Performance Analysis & Optimization The candidate should be able to look at an account and understand where the problem actually is. Monitor and analyze metrics including:

CPM | CTR | CPC | Frequency | Landing Page Views | Add to Cart | Checkout | Purchases | CPA | CAC | ROAS | Revenue | AOV The candidate should be able to investigate situations such as:

- CPM increasing unexpectedly.
- CTR falling while CPM remains secure.
- Good CTR but poor conversion rate.
- Good conversion rate but poor ROAS.
- Rising CPA despite stable traffic.
- Strong ROAS but insufficient purchase volume.
- A previously successful creative suddenly declining.
- Retargeting becoming expensive because of audience saturation.

Optimization decisions should be based on data, customer behavior, economics, and the overall funnel,



not on one metric in isolation. 5. Budget Management & Scaling

- Manage daily, weekly, and monthly advertising budgets.
- Decide where budget should be increased, reduced, or reallocated.
- Build controlled scaling plans for winning campaigns, products, audiences, and creatives.
- Understand the difference between scaling spend and scaling profitable revenue.
- Monitor CAC, CPA, ROAS, AOV, conversion rate, and contribution margin where data is available.
- Prepare budget forecasts and expected performance scenarios.
- Identify when performance is limited by budget, audience size, creative volume, offer, or conversion rate.
- Make scaling decisions without sacrificing the overall economics of the business.

6. Tracking, Measurement & Attribution Strong tracking knowledge is required for this role.

- Manage and troubleshoot Meta Pixel/Dataset and Events Manager.
- Understand events such as View Content, Add to Cart, Initiate Checkout, Purchase, and Lead.
- Work with Conversions API (CAPI) and understand the role of server-side event tracking.
- Check whether key events are being received correctly and consistently.
- Work with developers or technical teams when tracking issues need to be resolved.
- Investigate differences between Meta, GA4, Shopify, CRM, and backend data.
- Understand that platform-reported conversions and revenue are not always directly comparable.
- Use reliable first-party and business data when making major budget decisions.
- Work with GA4 and Google Tag Manager where required.

7. E-commerce Funnel & Conversion Optimization Meta Ads cannot be evaluated separately from what happens after the click.

Work with the relevant teams to understand:

Ad Product/Landing Page Add to Cart Checkout Purchase

Identify potential problems with

- Product positioning
- Offer and pricing
- Landing-page messaging
- Product information
- Reviews and trust signals
- CTA
- Checkout experience
- Mobile experience

Use available data from GA4, Shopify, Microsoft Clarity, Hotjar, and advertising platforms to support recommendations. The Performance Marketing Specialist should be able to identify whether poor performance is actually an ad problem or a post-click conversion problem.

8. Testing & Experimentation

Maintain a structured testing process rather than making random changes to campaigns.

Tests may include

Creative

- New hooks
- New angles
- UGC
- Testimonials
- Product demonstrations
- Offers
- Different formats

Audience

- Broad
- Lookalikes
- Custom Audiences
- Retargeting
- First-party audiences

Campaign

- Budget allocation
- Campaign structure
- Optimization settings
- Prospecting vs retargeting approaches

Landing Page

- Headlines
- Offers
- CTAs
- Trust elements
- Page messaging

Every meaningful test should have a clear: Hypothesis Test Result Learning Next Action

Google Ads Working Knowledge

Meta Ads will be the main area of responsibility, but the candidate should have enough Google Ads knowledge to understand the overall paid-acquisition picture.

The candidate should be comfortable with:

- Google Search campaigns
- Performance Max
- Shopping campaigns
- Basic Display/YouTube campaign concepts
- Keyword research
- Search intent
- Exact, Phrase, and Broad Match
- Negative keywords
- Search Terms analysis
- Conversion tracking
- Basic bidding strategy
- Maximize Conversions
- Maximize Conversion Value
- Target CPA
- Target ROAS
- Impression Share
- Search Lost IS (Budget)
- Search Lost IS (Rank)
- Google Ads + GA4 relationship

They should be able to read Google Ads performance, identify obvious issues, and work effectively with a Google Ads specialist or team. This is a supporting skillnot the primary requirement of the role.

Reporting & Business Communication The candidate will prepare regular performance reports covering:

- Ad Spend
- Revenue
- Purchases/Leads
- CPA/CAC
- ROAS
- AOV
- CPM
- CTR
- CPC
- Frequency
- Landing Page Views
- Add to Cart
- Checkout
- Creative performance
- Audience performance

However, the report should not simply be an export from Ads Manager. The candidate should clearly communicate:

What happened?

Why did it happen?

What did we change?

What did we learn?

What should we do next?

They should be comfortable presenting campaign performance and recommendations to management.

Collaboration The Performance Marketing Specialist will work closely with:

- Digital Marketing Executive
- Creative/Design Team
- Content Team
- Website/Development Team
- Management

The role will involve sharing:
- Customer insights
- Creative requirements
- Ad performance insights
- Competitor observations
- Product-level performance
- Customer objections
- New testing opportunities

For example, if the Digital Marketing team discovers that customers are responding strongly to a particular product benefit, the Performance Marketing Specialist should be able to turn that insight into a testable advertising angle.

📌 Meta Ads Manager (Indore)
🏢 Teamworks United
📍 Indore