Job Title

Group Head – Media Planning & Buying

Location: Gurugram

Experience: 5+ years (minimum 3 years in a media agency)

Role Level: Group Head / Senior Manager

Role Overview

We are looking for a strategic and hands-on Group Head – Media Planning & Buying to lead end-to-end media planning, buying, and negotiations across biddable and non-biddable platforms for a diverse portfolio of clients spanning multiple industries.

The ideal candidate will have deep expertise in the Indian media ecosystem (digital + offline), strong client servicing experience across multiple categories, and a proven track record in both branding and performance media buying. You should be comfortable switching contexts between FMCG, BFSI, e-commerce, tech, fragrance, and other verticals while maintaining strategic rigor and commercial discipline.

This role will own media strategy, budget allocation, and cross-functional execution to ensure optimal ROI, competitive rates, and seamless campaign delivery across all touchpoints.

Key Responsibilities

Media Strategy & Planning

- Develop integrated, category-specific media plans aligned with client business objectives across FMCG, Fintech, Fragrance, BFSI, Ecommerce, Technology, and other sectors.
- Lead budget allocation, channel mix recommendations, and audience targeting strategies across digital and offline channels (TV, OTT, social, OOH/DOOH, print, audio, and emerging platforms).
- Can able to manage VD across all the partners
- Translate campaign objectives into actionable media plans in collaboration with Media Planners, Operations, and Creative teams.
- Adapt media approaches based on category dynamics (e.g., high-frequency FMCG vs. consideration-driven BFSI vs. conversion-focused e-commerce).

Media Buying & Negotiations

- Lead media buying and negotiations across platforms, publishers, networks, and media partners to secure competitive rates, optimal inventory, and efficient budget utilisation.
- Manage both biddable (Google Ads, Meta, LinkedIn, DV360, programmatic, TikTok, etc.) and non-biddable(direct publisher deals, TV, OOH, print, audio, radio) media buys.
- Drive performance across branding and performance campaigns with a focus on ROI, ROAS,



and business impact across diverse client categories.

Client Servicing & Stakeholder Management

- Serve as a trusted advisor to clients across multiple industries, presenting media strategies, plans, and performance insights tailored to each category’s unique KPIs and consumer behavior.
- Build and maintain strong relationships with agencies, media partners, and internal cross-functional teams.
- Manage multiple campaigns, budgets, and stakeholders in a fast-paced, multi-client environment.

Data-Driven Decision Making

- Use consumer, market, and media insights to inform media strategies and optimize campaign performance across categories.
- Monitor campaign KPIs, conduct post-campaign analysis, and recommend optimizations for continuous improvement.
- Evaluate media effectiveness, ROI, and business impact using strong analytical and commercial acumen.

Category & Consumer Insights

- Stay updated on category-specific trends, consumer behavior, and competitive media activity across FMCG, BFSI, ecommerce, tech, fragrance, and other verticals.
- Apply insights on millennials and elder Gen Z media consumption patterns and their attitudes toward spending, investing, and personal finance where relevant (especially for BFSI, fintech, ecommerce).
- Identify unconventional media opportunities and develop disruptive, innovative media ideas tailored to each category’s audience and objectives.

Team Leadership & Innovation

- Mentor and guide the media planning and buying team to deliver high-quality, category-relevant work.
- Stay ahead of market trends, platform updates, and competitor strategies in the Indian media landscape across multiple industries.
- Foster a culture of innovation, testing, and continuous learning within the team.

Required Qualifications & Skills

Experience





- 5+ years of experience in media planning and buying, with minimum 3 years in a media agency handling multiple client categories.
- Proven experience at Group Head or equivalent level.
- Strong background in client servicing within an agency or in-house media team across diverse industries (FMCG, BFSI, ecommerce, tech, fragrance, etc.).

Technical Skills

- Hands-on experience in developing media strategies, media plans, budget allocation, buying, and negotiations.
- Strong understanding of digital media platforms, audience targeting, campaign measurement, and performance optimization.
- Proficiency in buying across biddable (Google, Meta, LinkedIn, programmatic, etc.) and non-biddable (TV, OOH, print, audio, radio) channels.
- Experience in both branding and performance media buying.

Domain Knowledge

- Deep understanding of the Indian media ecosystem across digital and offline channels.
- Exposure to multiple categories such as FMCG, BFSI, ecommerce, technology, fragrance & beauty, retail, automotive, or similar.
- Understanding of millennials and elder Gen Z, their media consumption behavior, and purchasing attitudes across categories.

Soft Skills

- Excellent communication and stakeholder management skills.
- Creative and innovative mindset with the ability to think outside the box.
- Results-oriented approach with a track record of driving measurable impact through media and marketing initiatives.
- Ability to manage multiple campaigns, budgets, and stakeholders in a fast-paced setting.

Preferred (Not Mandatory)

- Prior agency experience handling a mix of FMCG, BFSI, ecommerce, tech, and fragrance accounts.
- Familiarity with media measurement tools (e.g., GWI, Comscore, BARC, IAMAI reports, Kantar, Nielsen).
- Knowledge of marketing technology stacks (DSPs, DMPs, analytics platforms, attribution tools).

What We Offer

- Opportunity to lead media strategy for high-growth brands across multiple industries.
- Collaborative, data-driven work culture with cross-functional exposure.
- Competitive compensation and performance-linked incentives.
- Career growth path into senior leadership roles.

📌 Media Group Head (Gurugram)
🏢 VelivoHR
📍 Gurugram