Position: Marketing Manager / Electronics Manufacturing

Department: Sales & Marketing

Experience: 08-20 Years

Location: Chennai

Industry: Electronics Manufacturing / Industrial Automation

Contact Name: Jemeema Mohamad M R

Contact Number: 97898 39926

Role & responsibilities

- Develop and execute marketing strategies and campaigns for SMT and electronics manufacturing solutions.
- Plan and manage online and offline marketing campaigns to generate leads and improve brand visibility.
- Have good knowledge of the SMT industry, PCB/PCBA, EMS, electronics manufacturing, and SMT machines/processes.
- Understand and promote SMT-related products, machines, services, consumables, and solutions.
- Coordinate with the Sales, Service, Projects, and Technical teams to support business development.
- Generate and nurture leads through various marketing channels.
- Manage digital marketing activities including:
- Social media marketing
- LinkedIn marketing
- Google/search campaigns basic understanding
- Website/content promotion
- Email marketing
- Lead-generation campaigns
- Plan and execute product/service promotional campaigns.
- Prepare marketing content, brochures, presentations, company profiles, product promotions, and campaign materials.
- Coordinate with internal teams/agencies for creative designs, videos, social media posts, and promotional materials.
- Track campaign performance, leads, conversions, and marketing ROI.
- Conduct competitor and market research within the SMT/electronics manufacturing industry.
- Support participation in industrial exhibitions, trade shows, seminars, technical events, and customer meets.
- Coordinate pre-event and post-event marketing activities.
- Maintain marketing databases, lead trackers,



campaign reports, and customer information.
- Identify current marketing opportunities, customer segments, and potential business areas.
- Monitor market trends and competitor activities and provide insights to management.
- Support the Sales team with marketing-qualified leads and promotional activities.
- Build and maintain the company's brand presence across relevant industrial and digital platforms.

Required Skills

SMT / Technical Knowledge

- Good understanding of the SMT industry and electronics manufacturing ecosystem.
- Knowledge of SMT machines/processes such as Solder Paste Printer, SPI, Pick & Place, Reflow, AOI, etc.
- Awareness of PCB, PCBA, EMS, electronics manufacturing, and industrial automation.
- Ability to understand technical products and convert technical information into effective marketing communication.

Marketing Skills

- Campaign planning and execution.
- Lead generation and lead nurturing.
- B2B marketing.
- Product/service marketing.
- Event and exhibition marketing.
- Customer engagement and brand promotion.
- Market and competitor analysis.

Basic Digital Marketing Experience

- LinkedIn marketing.
- Social media marketing.
- Google Ads / search campaign basic knowledge.
- SEO basic understanding.
- Email marketing.
- Website/content marketing.
- Digital lead-generation campaigns.




- Basic understanding of analytics and campaign performance.

Preferred candidate profile Key Requirement The candidate should be versatile and able to handle both technical/industrial marketing and digital marketing activities.

The candidate should be capable of:

SMT Knowledge Marketing Strategy Campaign Planning Digital Promotion Lead Generation Customer Engagement Sales Support Campaign Analysis

Educational Qualification

- Bachelor's degree in Marketing / Business Administration / Engineering / Electronics / Electrical / related field.
- MBA in Marketing will be an added advantage.

Preferred Experience Candidates from the following industries are preferred:
- SMT
- PCB / PCBA
- EMS
- Electronics Manufacturing
- Industrial Automation
- Electronics Equipment
- Industrial Machinery
- Manufacturing Technology

Candidate Profile We are looking for someone who is:
- Technically aware
- Marketing-oriented
- Digitally knowledgeable
- Creative and campaign-driven
- Good at communication and presentation
- Comfortable working with Sales & Technical teams
- Capable of handling multiple marketing activities independently
- Willing to learn and adapt to different areas of SMT marketing

Key Performance Areas (KPIs)
- Marketing-qualified leads generated
- Campaign performance and conversion
- Digital reach and engagement
- Lead generation through digital channels
- Customer and market reach
- Exhibition/event effectiveness
- Brand visibility
- Sales support through marketing activities
- Marketing ROI

Benefits:
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Provident Fund

Work Location: Chennai

📌 Marketing Manger (Chennai)
🏢 Ecopmin Technologies
📍 Chennai