- Job Summary

We are looking for a dynamic, target-oriented, and experienced Admission & Marketing Manager to lead admission operations, develop marketing strategies, generate prospective student leads, and achieve admission targets. The candidate will be responsible for managing the admission team, implementing promotional activities, building relationships with students and parents, and strengthening the institution's brand presence.
- Key Roles and Responsibilities

A. Admission Management
- Develop and implement strategies to achieve annual admission targets.
- Manage the complete admission cycle, from lead generation and counselling to application, follow-up, and enrolment.
- Supervise admission counsellors and ensure timely follow-up with prospective students.
- Monitor daily leads, walk-ins, applications, conversions, and confirmed admissions.
- Handle student and parent queries regarding courses, eligibility, fees, scholarships, and career opportunities.
- Organise admission campaigns, open houses, seminars, school visits, and counselling sessions.
- Maintain admission databases, MIS reports, and conversion tracking.

B. Marketing and Promotional Activities
- Plan and execute online and offline marketing campaigns to promote institutional programmes.
- Coordinate with digital marketing, social media, creative, multimedia, and advertising teams.
- Develop strategies for lead generation through digital platforms, educational fairs, seminars, and outreach programmes.
- Monitor campaign performance, lead quality, conversion rates, and marketing expenditure.




- Coordinate the preparation of brochures, banners, presentations, promotional videos, and other marketing materials.
- Identify new markets, feeder schools, colleges, coaching institutes, and potential student segments.
- Strengthen the institution's visibility and brand reputation in the education sector.

C. Team Management
- Lead, guide, and motivate the admission and marketing team.
- Allocate targets and monitor individual and team performance.
- Conduct regular review meetings and provide performance feedback.
- Ensure effective coordination between admissions, academics, finance, and marketing departments.
- Train team members in counselling techniques, lead management, communication, and conversion strategies.

D. Reporting and Analysis
- Prepare daily, weekly, and monthly admission and marketing performance reports.
- Track lead sources, conversion ratios, cost per lead, cost per admission, and target achievement.
- Analyse market trends, competitor activities, and student preferences.
- Submit regular progress reports to senior management and recommend corrective actions where required.

3. Educational Qualification
- Bachelor's degree in Business Administration,



Marketing, Management, or a related field.
- MBA/PGDM in Marketing or a relevant specialisation will be preferred.

4. Experience Required
- Minimum 3–5 years of relevant experience in admissions, educational marketing, student recruitment, or business development.
- Experience in managing admission targets and leading a team will be preferred.
- Candidates with experience in universities, colleges, management institutes, or other higher education institutions will have an advantage.

5. Required Skills
- Excellent communication, presentation, and counselling skills.
- Strong leadership, team management, and target-achievement abilities.
- Knowledge of digital marketing, lead generation, and CRM systems.
- Solid negotiation, relationship-building, and problem-solving skills.
- Proficiency in MS Excel, reporting, and data analysis.
- Ability to work under pressure and meet admission deadlines.
- Willingness to travel for marketing activities, school visits, education fairs, and outreach programmes.

6. Key Performance Indicators (KPIs)
- Achievement of admission targets.
- Number and quality of leads generated.
- Lead-to-admission conversion ratio.
- Timeliness and effectiveness of student follow-ups.
- Marketing campaign performance and cost per admission.
- Team productivity and target achievement.
- Accuracy and timeliness of MIS reports.
- Expansion of institutional outreach and brand visibility.

Contact

Mr. Rahul Prajapti

(phone hidden)

📌 Marketing Manager (Ahmedabad)
🏢 SKIPS University
📍 Ahmedabad