- Marketing Strategy & Planning

Develop and drive the overall marketing strategy in alignment with business objectives.

Build quarterly and annual marketing plans across digital, content, campaigns, events and brand initiatives.

Identify opportunities to improve the brand presence, communication and customer engagement.

Work closely with business heads to understand business priorities and translate them into marketing initiatives.

Bring fresh ideas and continuously evaluate how the organisation can improve its marketing approach.

- Digital Marketing & Communications

- Own and oversee key digital marketing channels, including:
- Email Marketing: Campaign planning, content, databases, segmentation, execution and performance tracking.
- WhatsApp Marketing: Campaign strategy, communication, audience segmentation and engagement.
- Social Media: Content strategy, monthly calendars, platform management, brand consistency and performance.
- YouTube: Content planning, video strategy, channel management and optimisation.
- Websites: Content updates, landing pages, SEO coordination and overall digital presence.
- Explore relevant digital platforms and channels that can contribute to brand awareness and business growth.
- The Marketing Manager should be able to understand the purpose and performance of each channelnot simply manage the execution.

3. Content & Brand
- Develop content strategies that effectively communicate the organisation’s engineering capabilities, products, applications and expertise.
- Ensure consistency of brand identity and tone of voice across all communication.




- Work with the Graphic Designer and external agencies/partners to develop high-quality marketing assets.
- Oversee content creation including product communication, case studies, brochures, presentations, videos, newsletters, social media content and corporate communication.
- Translate technical information into communication that is easy for customers and stakeholders to understand.

4. Team Leadership
- Lead and manage the Marketing Executive and Graphic Designer.
- Delegate tasks, establish priorities and ensure timely delivery.
- Review and approve marketing output while maintaining quality and brand consistency.
- Create transparent workflows and processes within the marketing function.
- Mentor and develop team members.
- Ensure the team remains proactive rather than operating only on incoming requests.

5. Senior Management & Internal Stakeholder Management
- Act as the primary point of contact for marketing for the CEO, Managing Directors, founders, business heads and other senior stakeholders.
- Understand business requirements and convert them into clear marketing briefs and actionable plans.
- Present marketing plans, campaigns, ideas and performance to senior management.
- Proactively communicate progress, challenges, timelines and outcomes.




- Build strong relationships across departments and make marketing accessible and approachable to the organisation.
- Be comfortable challenging, questioning and suggesting alternatives when required.
- Take ownership of marketing requirements from brief to completion without requiring constant supervision.

6. Events, Exhibitions & Corporate Marketing
- Lead marketing requirements for exhibitions, trade shows, conferences and corporate events.
- Work with internal teams and external partners on event communication, branding, collaterals, visitor engagement and post-event amplification.
- Develop pre-event, on-ground and post-event marketing plans.
- Ensure participation at industry events is aligned with broader brand and business objectives.

7. Campaigns & Lead Generation
- Conceptualize and execute integrated marketing campaigns across relevant channels.
- Work with sales/business teams to understand target audiences, markets and business priorities.
- Coordinate with performance marketing partners where applicable.
- Track campaign effectiveness and identify opportunities for improvement.
- Ensure marketing activity is connected to measurable business objectives wherever possible.

8. Analytics & Performance
- Establish relevant KPIs for marketing activities.
- Monitor performance across email, WhatsApp, social media, YouTube, website and campaigns.
- Prepare regular marketing reports and insights for senior management.
- Use data to understand what is working and recommend improvements.
- Move beyond vanity metrics to understand engagement, quality of leads, audience behaviour and business impact

📌 Marketing Manager (Mumbai)
🏢 ZODIAC HR CONSULTANTS
📍 Mumbai